Background
Dichter, Ernest was born on August 14, 1907 in Vienna, Austria. Came to the United States, 1938. Son of William and Mathilde (Schneider) Dichter.
(This scarce antiquarian book is a facsimile reprint of th...)
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(2012 Reprint of 1960 Edition. Exact facsimile of the orig...)
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. According to a New York Times article in 1998, he "was the first to coin the term focus group and to stress the importance of image and persuasion in advertising". Pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- Pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.
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marketing educator consulting psychologist
Dichter, Ernest was born on August 14, 1907 in Vienna, Austria. Came to the United States, 1938. Son of William and Mathilde (Schneider) Dichter.
Doctor of Philosophy, University Vienna, 1934. Licenciés es lettres, Sorbonne, Paris, 1935.
Director research J. Stirling Getchell, Inc. (advertising agency), New York City, 1939-1943. Consultant psychologist on programs Columbia Broadcasting System, 1943-1945.
President Ernest Dichter Motivations, Inc., Peekskill, New York, 1945-1991. Consultant psychologist Dichter Institute International, Ltd., 1990-1991. Professor marketing Nova University, Fort Lauderdale, Florida, 1972-1973.
(FOURTH PRINTING Published by McGraw-Hill Book Company, Ne...)
(This scarce antiquarian book is a facsimile reprint of th...)
(2012 Reprint of 1960 Edition. Exact facsimile of the orig...)
Author: (chapter) Radio Research The Psychology of Radio Commercials, 1943-1944, Television Research series of 9 articles in Tide magazine, 1945, The Psychology of Everyday Living, 1946, Motivational and Market Behavior, chapter on testing techniques, 1958, The Strategy of Desire, 1960, Handbook of Consumer Motivations, 1964, Motivating Human Behavior, 1971, The Naked Managers, 1974, The New World of Packaging, 1975, Why Not, Management Problems of the '70's, 1973, Sascha and the Onion, 1974, Sascha and the Suppose Store, 1974, Sascha is Not Afraid, 1974, Comment Vivrons Nous en L'An 2000, 1979, Getting Motivated, 1979, How Hot a Manager Are You?, 1987, New Thinking for New Markets, 1991. Frequent speaker academy, business and advertising groups. Contributor articles on market research.
Introduced depth interviewing into marketing research, adapted numerous clinical techniques to general consumer testing.
Member American Psychological Association, American Marketing Association (Hall of Fame 1985).
Married Hedy Langfelder, July 17, 1935. Children– Thomas William, Susan Jane.