Career
Horch was educated at Hochschule Mittweida (Mittweida Technical College). After receiving a degree in engineering, he worked in shipbuilding. Horch worked for Karl Benz from 1896, before founding A. Horch & Co. in November 1899, in Ehrenfeld, Cologne, Germany.
Horch left Audi in 1920 and went to Berlin and took various jobs. He published his autobiography, I Built Cars (Ich Baute Autos) in 1937. He also served on the board of Auto Union, the successor to Audi Automobilwerke GmbH.