Career
He has been a regular on British screens since the 1970s. Armitage has had three spells as the character Bill Webster on long-running soap opera Coronation Street, appearing in the role in 1984 (for six months), then from 1995 to 1997 and more recently from 2006 to 2011. He had previously appeared as a different character playing a painter and decorator in two episodes in 1977.
In 2014 Armitage stated in an interview that he hoped to return to the series after successfully battling bowel cancer.
His other television credits include The Befrienders, Couples, Jack the Ripper and Hearts and Minds. He also appeared in Lucky Feller, a short-lived sitcom starring David Jason.
The advert ends with Armitage saying the line "I was right about that saddle though!".
