Background
Peter Francese was born in Pittsfield, Master of Arts, the son of Peter G. and Almina (née Irali) Francese. His father was an industrial building contractor, and his mother raised five children.
Peter Francese was born in Pittsfield, Master of Arts, the son of Peter G. and Almina (née Irali) Francese. His father was an industrial building contractor, and his mother raised five children.
Cornell University.
Francese works with many non-profit organizations and major American corporations, such as Metropolitan Life and others He is a frequent contributor to Advertising Age. Francese is the demographic trends analyst for the Metropolitan Life Mature Market Institute.
He founded Francese, Limited Liability Company in 2000.
He holds a Bachelor"s Degree in Physics from Washington & Lee University (1964) and earned a Bachelor"s in Civil Engineering from Rensselaer Polytechnic Institute (1964). Francese also has a Master"s Degree in Regional Planning from Cornell University (1968).
Francese served two years in the United States. Army Corps of Engineers, including one tour of duty in Viet Nam as the Executive Officer with the 617th Panel Bridge Company. Francese founded the influential American Demographics magazine in 1979, which quickly became the nation"s most authoritative source on consumer trends for business leaders.
American Demographics was nominated three times for a National Magazine Award and is now part of Advertising Age magazine.
His report for Advertising Age, "2010 America: What the 2010 Census Means for Marketing and Advertising", correctly predicted that the census would count 50 million Hispanics in the United States.
Francese writes periodically for Advertising Age magazine and he authored the weekly column, "People Patterns", for several years, which reported on demographic trends for a business audience and was syndicated in 50 newspapers and subsequently appeared monthly in The Wall Street Journal. His 2011 report on American grandparents for the Metropolitan Life Mature Market Institute titled, "American grandparents: New insights for a new generation of grandparents" was the first to predict major shifts in this important consumer segment. Francese is a recipient of the Silver Bell Award for Distinguished Public Service from the Advertising Council.
He holds a graduate degree from Cornell University and has served two terms on the University President's Council.
