Peter inherited the Malvern, Worcestershire-based company from his father H.F.S. Morgan. Morgan was born in Chestnut Villa, his parents" house which was adjacent to the car factory in Malvern Link and where he grew up alongside his four sisters.
He attended a local preparatory school, the Link School, before going to Oundle School in Northamptonshire.
On leaving school he attended the Chelsea College of Automobile and Aeronautical Engineering obtaining a first class diploma in 1940. His first job was with the British Ermeto Corporation but he shortly left and joined the Royal Army Service Corps (RASC) where he served in the motor workshops in Sierra Leone before taking over responsibility for running the Nairobi workshops and being promoted to Captain. he was demobilised in 1946. In 1947 he joined the Morgan Motor Company as a draughtsman and joined the board as a director in 1949 becoming vice chairman in 1951.
His first major project was the re-introduction of the Morgan 4/4 car in 1955.
When his father H.F.S. Morgan died in 1959, he took over as chairman and had difficulties sorting a serious tax problem. Morgan retired on his eightieth birthday in 1999 but remained on the board as Chairman until 2003.
Outside work he had a great interest in steam power and built an extensive ride-on miniature railway in his garden. The couple divorced in the 1970s.
Morgan married again in 1982 to a Canadian, Heather Williams.
They remained deeply devoted until his death.
