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Ong answered the complaint, but chose not to appear in court.
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Peter Ong
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In 2007 Ong was working as a distributor for the multi-level marketing company Melilea, a company selling health and beauty products. In a defamation lawsuit he was charged with breaking his distribution contract and disclosing proprietary information. While the newspaper and other defendants were found to be not guilty of defamation, judgment was rendered against Ong and the other two distributors.
The Surewin4u corporate website says that in 2008 Peter Ong launched a successful coffee shop franchise concept.
The Ong brothers devised a multi-level marketing business plan for Island Red Café franchises through their company MLB International. The pyramid scheme collapsed, and in 2011, Ong Tong Swan (Philip Ong), Peter Ong"s brother, as a director of Island Red Café, plead guilty to fraud.
In 2012, he founded Dream Success International, which now includes: Surewin4u, Dream Success Property, Dream Success Carolina Centre, Dream Success Jewelery and Dream Success Coffee. On 25 September 2013, Dream Success International and website www.Surewin4u.com were listed by the Central Bank of Malaysia (Bank Negara Malaysia) as engaging in unlicensed activities.
After the Taiwanese government closed down the Taiwan branch of Dream Success International in September 2014 leaving thousands of "investors" without recourse, Ong Kean Swan said there was nothing he could do ("圆梦无力回天").
In early 2015, Dream Winners and Surewin4u were widely revealed as a multi-level pyramid scam that operated not only in Malaysia and Taiwan, but also in Singapore and China. Ong"s family came from Hui"an County, Fujian Province, China, and Ong was born in November, in Penang. He was born in 1982, although some reports indicate 1983.
His company website indicates that he graduated in information technology from the University of Nottingham in England in 2003.
In 2013, Ong was arrested for impersonating Perak royalty and using the title Tengku to which he was not entitled. At his thirty-first birthday celebration in November 2013, he was noted for his philanthropy.
