Background
Yesawich, Peter Charles was born on October 28, 1950 in Ithaca, New York, United States. Son of Paul Joseph Junior and Elizabeth (Larkin) Yesawich.
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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view.
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Yesawich, Peter Charles was born on October 28, 1950 in Ithaca, New York, United States. Son of Paul Joseph Junior and Elizabeth (Larkin) Yesawich.
Bachelor of Science, Cornell University, 1972. Master of Science, Cornell University, 1974. Doctor of Philosophy, Cornell University, 1976.
AMP, Yale University, 1994.
Director research, Robinsons, Inc., Orlando, Florida, 1976-1978; vice president, Robinsons, Inc., Orlando, Florida, 1978-1981; executive vice president, Robinsons, Inc., Orlando, Florida, 1981-1983; president, Chief Executive Officer, Yesawich, Pepperdine & Brown, Orlando, since 1983. Visiting associate professor Cornell Univercity, Ithaca, since 1977, U. Control Florida, Orlando, since 1988. Chairman Pope Tourism Institute, Orlando, 1988-1990.
(For courses in Hospitality Marketing and/or Tourism. How ...)
Member Cornell Hotel Society, American Hotel & Motel Association, Caribbean Hotel Association, Hotel Sales Marketing Association, American Marketing Association.
Son of Paul Joseph Junior and Elizabeth (Larkin) Y. Divorced; children: Peter Charles, Paul Christopher.