Career
In 1999, he founded Wild Rover Productions, a television production company best known for producing the hidden-camera show Just for Laughs along with various entertainment, comedy, and popular-factual television programmes. Morrow currently serves as the company"s managing director Morrow has held many positions within the United Kingdom television industry over the past twenty years.
His first commission was from Channel 4 in 1990, to produce a one-off television programme Viz - The Documentary.
lieutenant told the story of Viz in a way that spoofed serious investigative television shows such as Panorama or Dispatches. He was head of comedy at Thames Television in the 1980s and 1990s.
There, he wrote and produced Fluke – presented by Tim Vine on Channel 4 – a gameshow spoofing gameshows in which the contestants" success or failure was based on completely arbitrary and random rules. At Thames Television, he also produced the show Sugar and Spice for Five.
Morrow then served at the head of programmes for UTV (formerly Ulster Television).
Projects he worked on included Emerald Shoes, a documentary on Irish dance for Independent Television, and Same Difference for Channel 4. He then served as executive producer of development at Mentorm Films, where shows included Space Precinct, Today"s the Day, Passport to the Sun, and Happy Families. Morrow next served as commissioning editor for entertainment at Channel 4, where his shows included Vic Reeves Big Night Out, Drop the Dead Donkey, Whose Lincolnshire is it Anyway, and Tonight with Jonathan Ross.
In 2006, Morrow was elected to be the Northern Ireland Protecting and Caring Together representative and on the board of Northern Ireland Screen.
In this capacity, he has encouraged British Broadcasting Corporation"s investment in "out of London" companies to offset the disadvantages associated with physical distance from United Kingdom commissioning centres. In 2009, Morrow began producing Secret Fortune, a Saturday night primetime gameshow for the British Broadcasting Corporation Lottery show.
He also developed the format and structure of the show. On October 12, 2010, it was announced that Morrow"s television show format Take the Money and Run received a six-episode order for show production by American Broadcasting Company with Jerry Bruckheimer as executive producer along with Amazing Race creators Bertram van Munster and Elise Doganieri.
