Bachelor, Lehigh University, 1960. Master of Arts in Psychology, Rutgers University, 1966.
Assistant project. director, copy and marketing research Dancer-Fitzgerald-Sample, Inc., New York City, 1962-1966. Assistant to vice-president, director research National Association Broadcasters (trade association), New York City, 1966-1969, member judging committee annual program grants for research in broadcasting, 1967-1985. Manager research planning and development, other executive positions Columbia Broadcasting System Inc., New York City, 1969-1982.
Director special projects research Columbia Broadcasting System/Broadcast Group, 1982-1984, vice president Office of Social and Policy Research, 1984-1988. Trustee Marketing Science Institute, Cambridge, Massachusetts, 1973-1984, chairman of the executive and research policy committee, 1984-1988. Visiting associate professor Boston University, 1990-1991.
Senior vice president Myers Communications, Inc., Parsippany, New Jersey, 1991-1993. Independent consultant telecommunication marketing and policy research, 1993. Departmental editor Public Opinion Quarterly, 1970-1987.
Member editorial review board Journal Advertising Research, 1981. Consultant editor Psychology and Marketing, 1983.
Member of Sigma Phi Epsilon Alumni Association, Association Consumer Research (advisory council 1983-1989).
Married June Elizabeth Valter, August 14, 2002. Married Sue Anne Woerner, September 2, 1961 (deceased March 1996). Children: Alisa, Leslie Anne.