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Philip Andreae Harding Edit Profile

practitioner , research

Philip Andreae Harding, American Communications and marketing researcher ( art: perf.)communications and marketing researcher. Member Association Consumer Research (advisory county 1983^), Sigma Phi Epsilon Alumni Association.


Harding, Philip Andreae was born on October 13, 1938 in Summit, New Jersey, United States. Son of Philip McGee and Roberta (Donner) Harding.


Bachelor, Lehigh University, 1960. Master of Arts in Psychology, Rutgers University, 1966.


Assistant project. director, copy and marketing research Dancer-Fitzgerald-Sample, Inc., New York City, 1962-1966. Assistant to vice-president, director research National Association Broadcasters (trade association), New York City, 1966-1969, member judging committee annual program grants for research in broadcasting, 1967-1985. Manager research planning and development, other executive positions Columbia Broadcasting System Inc., New York City, 1969-1982.

Director special projects research Columbia Broadcasting System/Broadcast Group, 1982-1984, vice president Office of Social and Policy Research, 1984-1988. Trustee Marketing Science Institute, Cambridge, Massachusetts, 1973-1984, chairman of the executive and research policy committee, 1984-1988. Visiting associate professor Boston University, 1990-1991.

Senior vice president Myers Communications, Inc., Parsippany, New Jersey, 1991-1993. Independent consultant telecommunication marketing and policy research, 1993^. Departmental editor Public Opinion Quarterly, 1970-1987.

Member editorial review board Journal Advertising Research, 1981^. Consultant editor Psychology and Marketing, 1983^.


  • Other Work

    • Departmental editor Public Opinion Quarterly, 1970-1987, member editorial review board Journal Advertising Research, 1981-1988.


Member of Sigma Phi Epsilon Alumni Association, Association Consumer Research (advisory council 1983-1989).


Married June Elizabeth Valter, August 14, 2002. Married Sue Anne Woerner, September 2, 1961 (deceased March 1996). Children: Alisa, Leslie Anne.

Philip McGee Harding

Roberta (Donner) Harding

June Elizabeth Valter

Sue Anne Woerner

Alisa Harding

Leslie Anne Harding