Background
Sherwood, Philip Karl was born on March 11, 1943 in New Martinsville, West Virginia, United States. Son of Karl Hamilton and Muriel Imogene (Rice) Sherwood.
(Planning is a critical process when starting a new busine...)
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
http://www.amazon.com/gp/product/1560242698/?tag=2022091-20
(The key to success in business is planning. And the key t...)
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be doneand how to do it. Using ten real-life case studies with sample reports of actual analyses, Market Opportunity Analysis: Text and Cases examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). Ideal for classroom use, the book is accompanied by an instructor’s manual, Microsoft PowerPoint® slides, and appendices that include secondary data sources for market assessment and a sample market opportunity analysis report. Market Opportunity Analysis: Text and Cases examines: • corporate objectives and strategies • identifying a market • bases for market segmentation • estimating the potential of new and existing products • competitive strategies and resources • the competitive market mix audit • decision flow charts • positioning a product • cost forecasting • analyzing investments • developing a written business plan • and much more!Market Opportunity Analysis: Text and Cases is an ideal classroom resource that business students will reach for again and again once they’ve begun their careers.
http://www.amazon.com/gp/product/0789024195/?tag=2022091-20
director educator marketing executive
Sherwood, Philip Karl was born on March 11, 1943 in New Martinsville, West Virginia, United States. Son of Karl Hamilton and Muriel Imogene (Rice) Sherwood.
Bachelor, David Lipscomb College, 1965. Master of Business Administration, University Hawaii, 1970. Doctor of Education, Indiana University, 1973.
Program director Indiana Memorial Union, Bloomington, 1971-1973. Associate professor Oral Roberts University, Tulsa, 1973-1980. Executive vice president Ruddick Research, Inc., 1980-1984.
Executive director Blue Cross/Blue Shield, 1984-1986. Director of research Winona MRB, Inc., Minneapolis, since 1986.
(Planning is a critical process when starting a new busine...)
(The key to success in business is planning. And the key t...)
Member committee Minnesota Valley Young Life, Apple Valley, 1988-1990. Advisor Minneapolis United Way, 1989-1990. Captain United States Air Force, 1966-1970.
Member American Marketing Association, Indiana Union (life, board directors Bloomington chapter since 1973).
Married Jean Clare Finlayson, June 24, 1967. Children: Scot, Jena, Sarah.