Pierre Castel is a French businessman, the founder of the Castel Group, a French beverages company.
Background
Ethnicity:
His father Santiago left Spain with his wife and moved to Bordeaux. He was a farm laborer at Roc de Cambes Castle.
Groupe Castel, which was founded in 1949, is among the leading manufacturers of softdrinks, beers, and wines.
Career
Started in Bordeaux in 1949 by nine siblings, Groupe Castel is now run by Pierre Castel and his family. The beverage giant, which makes beer, wine and soft drinks, expanded into developing markets including Africa, where they built 45 breweries and invested in sugar cane crops to stock their soda business. They now have 1,600 hectares of vineyard in Africa and 17 estates in Morocco, Tunisia and Ethiopia. In France, the group owns 21 vineyards. The group sells 4.6 billion bottles a year, and produce 640 million bottles of wine annually. Despite its lengthy grape history, the first Castel branded wine - Castel Malbec - only began retailing in 2012, targeting the under $10 market.
The Castel Group supports the ongoing afforestation programs in the region of Ethiopia, water well drilling and development for provision of clean water, financial support of development of necessary infrastructures, provision of modern housing for more than 11 households etc. in this region.
Personality
He doesn't smoke.
Physical Characteristics:
He is passionate about skiing.
Connections
He is married on Françoise Castel and has one daughter.