Background
LaBarbera, Priscilla Ann was born on December 1, 1951 in New York City. Daughter of Casper Joseph and Margaret Rose (Giunta) LaBarbera.
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Priscilla Ann LaBarbera
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Priscilla Ann LaBarbera, American marketing educator, consultant. Member of Association for Consumer Research, American Marketing Association (arrangements director, academy program committee, faculty advisory committee to Institute Advanced Marketing Studies, fellow, co-director marketing 2000, research project member 1985-1990, grantee 1985-1987, First prize essay competition 1973).
Education
Daughter of Casper Joseph and Margaret Rose (Giunta) Laboratory. Bachelor of Business Administration, Baruch College-City University of New York, 1972;Master of Business Administration, Michigan State University, 1975, Doctor of Philosophy in Business, 1976. American Marketing Association White House Office of Consumer Affairs intern Washington, 1971.
Research assistant Michigan State University, East Lansing, 1972-1976.
Assistant professor New York University, New York City,1976-1981, associate professor, 1981. Academic consultant Ethics Resource Center, Washington, 1979.
With executive training department New York Telephone, New York City, 1978-1979. Vis.prof. intern Dancer Fitzgerald Sample Incorporated., New York City, 1983.
Lecturer National Productivity Board, Singapore, 1984-1985.
Executive teacher seminar Wall Street, 1986-1991. Visiting professor Young & Rubicam, 1993, The Coca-Cola Company International, Costa Rica, 1996.
Career
Intern American Marketing Association White House Office Consumer Affairs Washington, 1971. Research assistant Michigan State University, East Lansing, 1972—1976. Assistant professor New York University, New York City, 1976—1981, associate professor, since 1981.
Academy consultant Ethics Resource Center, Washington, since 1979. With executive training department New York Telephone, New York City, 1978—1979. Visiting professor intern Dancer Fitzgerald Sample Inc., 1983.
Lecturer National Productivity Board, Singapore, 1984—1985. Executive teacher seminar Wall Street, 1986—1991. Visiting professor Young & Rubicam, 1993, The Coca-Cola Company International, Costa Rica, 1996.
Active member National Year of the Bible, New York, 1983. Manager advantage and public relations New York Christian Outreach, New York, 1983—1985, Grace Church College Committee, 1986—1990.
Achievements
Membership
Member of Association for Consumer Research, American Marketing Association (arrangements director, academy program committee, faculty advisory committee to Institute Advanced Marketing Studies, fellow, co-director marketing 2000, research project member 1985-1990, grantee 1985-1987, First prize essay competition 1973).
Connections
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Born
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Nationality
American -
Religion
Episcopalian -
Political Party
Republican
Education
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1972
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1975
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1976
Career
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1971
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1972 - 1976
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1976 - 1981
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1978 - 1979
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1979
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1983
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1984 - 1985
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1986 - 1991
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1996
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Awards
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Recipient Excellence in Teaching award New York University The Stern Schools Business, 1985, Citizenship award Baruch College-City University of New York, 1972, Louis L. Strook prize, 1972, Morton Wollman medal for marketing, 1972, L"instituto di Cultura Italian award, 1971. Baruch College City University of New York scholar, 1972, David V. Picker scholar,1972, Kleid Collegiate Direct Mail/Marketing Institute, scholar, 1970, Booster award and scholar, 1968. Direct Mail/Marketing Ednl.tempSpaceFoundation fellow, 1982. Michigan State University grantee, 1976, General Foods Research grants, 1977, 80, 83, 85, University Research Challenge Fund grantee, 1980, 81, Vincent C. RossInst. grantee, 1981, Center for Entrepreneurial Studies Program for Not-for-Profit Entrepreneurship grantee, 1986.Recipient Excellence in Teaching award New York University The Stern Schools Business, 1985, Citizenship award Baruch College-City University of New York, 1972, Louis L. Strook prize, 1972, Morton Wollman medal for marketing, 1972, L"instituto di Cultura Italian award, 1971. Baruch College City University of New York scholar, 1972, David V. Picker scholar,1972, Kleid Collegiate Direct Mail/Marketing Institute, scholar, 1970, Booster award and scholar, 1968. Direct Mail/Marketing Ednl.tempSpaceFoundation fellow, 1982.
Michigan State University grantee, 1976, General Foods Research grants, 1977, 80, 83, 85, University Research Challenge Fund grantee, 1980, 81, Vincent C. RossInst. grantee, 1981, Center for Entrepreneurial Studies Program for Not-for-Profit Entrepreneurship grantee, 1986.