Background
Was born on March 11, 1957 in Jagdalpur, Chhattisgarh, India. Son of Dharmavaram Sundar and Sampada Sarma.
- Photos
- Works
- Photos
- Works
book
Indian Agriculture: An Analysis of Backward and Forward Linkages
http://www.amazon.com/gp/product/8121002605/?tag=2022091-20
Understanding Rural Marketing
http://www.amazon.com/gp/product/8170351014/?tag=2022091-20
Rural marketing management: Policy and approach
(With special reference to the Maharashtra, Karnataka, and...)
With special reference to the Maharashtra, Karnataka, and Gujarat states of India.
http://www.amazon.com/gp/product/8171412610/?tag=2022091-20
Organising Rural Business: Policy, Planning and Management
("The book is a good addition to the existing literature o...)
"The book is a good addition to the existing literature on the subject. Its nine chapters throw enough light on the various issues involved, along with an array of relevant data and their analysis for drawing concrete conclusions."
http://www.amazon.com/gp/product/0803992009/?tag=2022091-20
Marketing: Strategy, Implementation and Control
("Marketing strategy is an approach in consonance with the...)
"Marketing strategy is an approach in consonance with the goals of the company to be achieved. The strategies are formulated for short and long periods according to the goals which indicate what a company wants to achieve in a given environment and time frame. Strategic marketing also examines and analyzes the interaction and impact between each major discipline in order to provide applied managerial skills to implement the business plans effectively. This book imparts knowledge and skills for understanding the marketing environment and organizational players, analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations. The applied concepts of strategic marketing have been introduced through case analysis with reference to functional issues like customer analysis, competitor analysis and company analysis. The specific learning objectives of the book are to improve understanding on making marketing decisions, analyze industrial marketing environment, develop competitive marketing strategies, develop skills in sales management and enhance know-how on implementation and control of the marketing strategies. In addition to the major cases discussed at the end of the chapters to provide applied orientation and realizing the learning objectives, there are many cases of the multinational companies discussed within the chapters to support major concepts and issues.The book will prove helpful to the graduate management students and corporate executives to refresh their skills and enhance their knowledge."
http://www.amazon.com/gp/product/8170338093/?tag=2022091-20
Dynamics of International Trade and Economy: An Inquiry into Emerging Markets
http://www.amazon.com/gp/product/1600217079/?tag=2022091-20
Marketing Dynamics (theory and Practice)
http://www.amazon.com/gp/product/8122419429/?tag=2022091-20
Brand Management: Strategy, Measurement and Yield Analysis
(Building a powerful brand requires determining the tangib...)
Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what 'value' means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. "Brand Management" is an advanced marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena. The emphasis in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. Innovative and groundbreaking ways of thinking about branding are constantly developing and brand architecture is a new strategic process evolved in this field.
http://www.amazon.com/gp/product/1600219454/?tag=2022091-20
Brand Management: Strategy, Measurement and Yield Analysis
(Building a powerful brand requires determining the tangib...)
Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what 'value' means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. "Brand Management" is an advanced marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena. The emphasis in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. Innovative and groundbreaking ways of thinking about branding are constantly developing and brand architecture is a new strategic process evolved in this field.
http://www.amazon.com/gp/product/1600219454/?tag=2022091-20
Marketing Concepts and Cases
http://www.amazon.com/gp/product/8122411541/?tag=2022091-20
Rajagopal
Edit ProfileEducation
Bachelor, Ravishankar University, Raipur, India, 1977. Master of Arts in Economics, Ravishankar University, Raipur, India, 1979. Doctor of Philosophy in Marketing, Ravishankar University, Raipur, India, 1984.
Career
Senior assistant director National Institute Rural Development, Hyderabad, 1984—1995. Assistant professor Institute Rural Management, Anand, India, 1995—1997. Programs coordinator, director National Institute Agricultural Marketing, Jaipur, 1997—1999.
Senior member faculty Administrative Staff College India, Hyderabad, 1999—2001. Professor Monterrey Institute of Technology and Higher Education, Mexico City, since 2001. Management development consultant Indian Farmers Fertilizer Cooperative Ltd., New Delhi, 1995—2001.
Consultant Oxford Policy Management, England, 1997—2000. Member working group command area development Planning Communications India, New Delhi, 1999—2001. Honorary director Institute Practicing Manager, Hyderabad, 1999—2001.
Achievements
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Certified urban development management University Birmingham, England, 1994. Achievements include research in mathematical models on customer value measurement. Development of simulation game on marketing strategy based on the principles of Chess.
Development of Trump Card game: Leading in Competition.
Works
book
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Brand Management: Strategy, Measurement and Yield Analysis
(Building a powerful brand requires determining the tangib...)
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Brand Management: Strategy, Measurement and Yield Analysis
(Building a powerful brand requires determining the tangib...)
-
Marketing: Strategy, Implementation and Control
("Marketing strategy is an approach in consonance with the...)
-
Rural marketing management: Policy and approach
(With special reference to the Maharashtra, Karnataka, and...)
-
Organising Rural Business: Policy, Planning and Management
("The book is a good addition to the existing literature o...)
- Rural marketing in India: Empirical studies from Madhya Pradesh
- Indian Agriculture: An Analysis of Backward and Forward Linkages
- Understanding Rural Marketing
- Indian rural marketing
- Dynamics of International Trade and Economy: An Inquiry into Emerging Markets
- Marketing Dynamics (theory and Practice)
- Marketing Concepts and Cases
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Brand Management: Strategy, Measurement and Yield Analysis
Membership
Member of Business and Economic Society International, Association Consumer Research, Marketing Science Institute.
Connections
Married Arati Jha, November 29, 1981. Children: Ananya, Amritanshu.
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Born
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Nationality
Indian
Education
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1977
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1979
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1984
Career
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1984 - 1995
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1995 - 1997
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1997 - 1999
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1997 - 1999
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1999 - 2001
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2001
Awards
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Named Best Research Professor, Monterrey Institute of Technology and Higher Education, Mexico City, 2004. Recipient National Researcher award, National Council of Scientific and Technology, Mexico, since 2004. National Merit scholarship, Ministry Education, Government India, 1977-1979, Doctoral Research grant, Ministry Social Welfare, Government India, 1980-1982, Doctoral fellowship, Indian Council Social Science Research, New Delhi, 1983, fellowship, British Council, India, 1994, Fellow, Royal Society Encouragement of Arts, Manufacture and Commerce, 2006.Named Best Research Professor, Monterrey Institute of Technology and Higher Education, Mexico City, 2004. Recipient National Researcher award, National Council of Scientific and Technology, Mexico, since 2004. National Merit scholarship, Ministry Education, Government India, 1977-1979, Doctoral Research grant, Ministry Social Welfare, Government India, 1980-1982, Doctoral fellowship, Indian Council Social Science Research, New Delhi, 1983, fellowship, British Council, India, 1994, Fellow, Royal Society Encouragement of Arts, Manufacture and Commerce, 2006.