Background
Fisk, Raymond Paul was born on September 27, 1953 in Yuma, Arizona, United States. Son of Elwin Lee and Verleen Thelma Fisk.
- Photos
- Works
- Photos
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book
Interactive Services Marketing
(Interactive Services Marketing covers the essentials of s...)
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
http://www.amazon.com/gp/product/0618641807/?tag=2022091-20
Services Marketing: An Annotated Bibliography (Bibliography Series (American Marketing Association))
(Interactive Services Marketing, 4e, International Edition...)
Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
http://www.amazon.com/gp/product/0877571678/?tag=2022091-20
Interactive Services Marketing: 3rd (Third) edition
http://www.amazon.com/gp/product/B0086PWK4A/?tag=2022091-20
Services Marketing Interactive Approach
(Interactive Services Marketing covers the essentials of s...)
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
http://www.amazon.com/gp/product/1285057139/?tag=2022091-20
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
(The editors of this introspective gathered the pioneers o...)
The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume will provide future generations with a personal and professional statement of the core assumptions behind services marketing-assumptions that are a constant subtext to scholarship, but are rarely articulated. A statement of these assumptions becomes more important as academia becomes more interdisciplinary and lines between academic areas become less distinct. This volume will be an authoritative answer to the inevitable question: What was services marketing?
http://www.amazon.com/gp/product/0877572895/?tag=2022091-20
Interactive Services Marketing (Hm Business College Titles) by Raymond P. Fisk (1-Jan-2000) Paperback
http://www.amazon.com/gp/product/B013JDI3B2/?tag=2022091-20
Marketing Theory: Distinguished Contributions (Theories in marketing series)
http://www.amazon.com/gp/product/0471890855/?tag=2022091-20
Raymond Paul Fisk
Edit ProfileEducation
Bachelor of Science in Marketing, Arizona State University, Tempe, 1976. Master of Business Administration, Arizona State University, Tempe, 1977. Doctor of Philosophy in Marketing, Arizona State University, Tempe, 1980.
Career
Faculty associate Arizona State University, Tempe, 1977-1980. Instructor American Graduate School International Management, Glendale, Arizona, 1978. Assistant professor marketing Oklahoma State University, Stillwater, 1980-1984, associate professor marketing, 1984-1989.
Marketing analyst National University Teleconf. Network, 1983; director marketing Teleconf. Consortium, 1984-1985.
Faculty associate Center for International Trade Development, 1986-1989. Associate professor marketing University Center Florida, Orlando, 1989-1996. Professor, chair department marketing University New Orleans, 1996—2007, Texas State University, San Marcos, since 2007.
Guest professor University do Porto, Portugal, 1996.
Achievements
Works
book
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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
(The editors of this introspective gathered the pioneers o...)
-
Services Marketing: An Annotated Bibliography (Bibliography Series (American Marketing Association))
(Interactive Services Marketing, 4e, International Edition...)
-
Interactive Services Marketing
(Interactive Services Marketing covers the essentials of s...)
-
Services Marketing Interactive Approach
(Interactive Services Marketing covers the essentials of s...)
- Interactive Services Marketing
- Interactive Services Marketing: 3rd (Third) edition
- Interactive Services Marketing (Hm Business College Titles) by Raymond P. Fisk (1-Jan-2000) Paperback
- Marketing Theory: Distinguished Contributions (Theories in marketing series)
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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
Membership
Member American Marketing Association (doctoral consortium fellow 1979, editor marketing newsletter 1984-1986, senior vice president for Tchg./Information Dissemination, Academy Council 1994-1996, president Central Florida chapter 1994-1995, senior vice president marketing 1998-1999, president New Orleans chapter 1998-1999, president Academy Council 2000-2001, editor American Medical Association Marketing Educator Online 2002-2003, American Medical Association Services Marketing Special Interest Group (Chair 1993-1995, 2008-2009), Society Marketing Advances, Beta Gamma Sigma, American Association for the Advancement of Science.
Connections
Married Jamie Tucker, August 8, 1980.
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Born
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Nationality
American
Awards
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American Marketing Association Career Contributions to Services Discipline award, 2005. Fulbright scholar Klagenfurt University of Education Sciences, 1987. Dissertation research grantee department marketing Arizona State University, 1980, Dean's excellence fund summer grantee Oklahoma State University, 1981-1982, research grant Oklahoma State University, Asian Institute Management Cooperative Research Program, 1983, summer business extension grant Oklahoma State University, 1983, 86, research grant Marketing Science Institute, 1985-1986, Arizona State University, 1986-1988.American Marketing Association Career Contributions to Services Discipline award, 2005. Fulbright scholar Klagenfurt University of Education Sciences, 1987. Dissertation research grantee department marketing Arizona State University, 1980, Dean's excellence fund summer grantee Oklahoma State University, 1981-1982, research grant Oklahoma State University, Asian Institute Management Cooperative Research Program, 1983, summer business extension grant Oklahoma State University, 1983, 86, research grant Marketing Science Institute, 1985-1986, Arizona State University, 1986-1988.