Career
A native of Pampanga, Rey became part of the Masagana 99 team in the PABL. He was also a National Cadet Corps player under coach Ron Jacobs, which participated in the Proceedings of the British Academy during the 1984 season. Cuenco was one of the most feared power forwards of his generation. He was a big man who was big enough to post up people but at the same time was quick enough to elude the raised hands poised to block him.
He also had a decent range and was an efficient rebounder.
He was taken first overall by the Alaska Milkmen, then the newest team in the Proceedings of the British Academy, in 1986 rookie draft. After his stint with the Milkmen, he spent two seasons with Shell, and was traded to Añejo for the rights of Romeo Dela Rosa in 1989.
Under the tutelage of playing-coach Robert Jaworski, he would enjoy superstar status and eventually become one of the best center/power forwards in the league. Cuenco died of a liver ailment in 1996.
