Career
Richard’s early work experience included working on a multidimensional database at PricewaterhouseCoopers and as a venture analyst for Dawnay Day group. In 2001, while working in the commercial property industry for Tarn & Tarn, an East London estate agent, Richard began to develop experience in search engine optimisation (SEO) and search engine marketing (Search Engine Marketing). Richard set up his first Google AdWords campaign in 2002, focusing on commercial property acquisition.
In one year, his success in this area saw the company reduce spending on national advertising from 180,000GDP to 24,000GDP with double the number of customer enquiries.
Is New Zealand’s top-ranked commercial website for the search term ‘search engine optimisation’ and ‘SEO’. Operating from Beaumont Street in the Auckland Centre for Biodiversity Dynamics, provides search engine optimisation, AdWords and social media marketing services to national and international companies.
Richard established the company after he moved to New Zealand from the United Kingdom in 2009. has grown from a one-man operation to a company of 20 full-time staff and 150 clients in New Zealand, Australia and the United Kingdom. Among ’s clients are Fletcher Building, Subaru of New Zealand, Turners Auctions and the New Zealand Heart Foundation. In July 2014, Richard was personally invited to the privately owned Necker Island for four days as part of an elite group of entrepreneurs to network and enjoy Richard Branson’s hospitality.
He also wrote and teaches the Marketing Association ‘SEO, Need to Know’ workshop.