Education
Laermer graduated from Pace University in 1983.
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Richard Laermer
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He lived in New York, Connecticut, and Louisiana Quinta, California. Laermer"s book Full Frontal Puerto Rico has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer"s Native"s Guide to New York was called a "top three New York City guide" by the Guardian. In 2007, Laermer was inducted into the Puerto Rico News Hall of Fame.
Prior to founding RLM Public Relations, Laermer was a freelance reporter.
He authored articles for the Washington Post, New York Times, New York Daily News, Reuters, United States of America Today, New York magazine, Saturday Review, New York Observer, Us Magazine, Interview, New York Post, Chief Executive, and Editor & Publisher. Laermer also served as the director of public affairs for Columbia Business School from 1989 to 1991.
Laermer is frequently quoted on topics related to business, image, and communications. Laermer co-authors the Bad Pitch Blog.
Bad Pitch Blog is ranked Number.
359 in the Ad Age Power150. In May, 2009, it was named one of the "Top 10 Public Relations " by Cision. The 2011:Trendspotting blog was named a "Blog I Can"t Live Without" in the February 11, 2009 edition of Revolution Magazine (Week).
Laermer also contributes regularly to the Huffington Post.
Huffington Post Author Page
"In Planned Layovers, Delight in Discovering America" (New York Times)
Articles about Laermer
"When the Grass Is Not Greener" (New York Times)
Reviews of Books by Laermer
2011: Trendspotting for the Next Decade
Channelpro
Advertising Age
Mark Ramsey
Full Frontal Puerto Rico
Chicago Sun-Times
PRWeek
Marketing Monster
Punk Marketing
Advertising Age.
