Career
He has been a blogger on innovation for Fast Company Magazine and has written about creativity, innovation, and future thinking for a variety of publications including Future Orientation (Copenhagen Institute for Future Studies) and What Matters (McKinsey & Company). He is a proponent of scenario planning and an advocate of preferred futures, believing it is incumbent upon organisations to create compelling visions of the future and work towards their realisation. In addition to writing, Watson works with the Technology Foresight Practice at Imperial College London and Lectures at London Business School and the King"s Fund.