Background
Zeller, Richard Allen was born on October 5, 1944 in Elgin, Illinois, United States. Son of Harry Knode Zeller Junior and Juanita Ruth Wagner.
( This guide explains how social scientists can evaluate ...)
This guide explains how social scientists can evaluate the reliability and validity of empirical measurements, discussing the three basic types of validity: criterion related, content, and construct. In addition, the paper shows how reliability is assessed by the retest method, alternative-forms procedure, split-halves approach, and internal consistency method.
http://www.amazon.com/gp/product/0803913710/?tag=2022091-20
(This textbook is designed to bridge the gap between the t...)
This textbook is designed to bridge the gap between the theorist and the methodologist by presenting an integrated approach to measurement. By differentiating between random and systematic error, it conveys both statistical techniques and their theoretical underpinnings essential to students of sociology and political science. Rather than developing new technical methods of new theoretical structures, Professors Zeller and Carmines provide thorough explanations of the assumptions, limitations and interpretations of previously established techniques and theories. Written at a level accessible to students of social science with some statistical training, the book does not presume a sophisticated mathematical background. By concentrating on synthesizing the methodological and theoretical realms, Zeller and Carmines demonstrate why measurement considerations are important to research and how measurement principles can be most effectively applied.
http://www.amazon.com/gp/product/0521299411/?tag=2022091-20
Zeller, Richard Allen was born on October 5, 1944 in Elgin, Illinois, United States. Son of Harry Knode Zeller Junior and Juanita Ruth Wagner.
Bachelor, LaVerne College, 1966; Master of Arts, University of Wisconsin, 1967; Doctor of Philosophy, University of Wisconsin, 1972.
Instructor, University of Minnesota, Morris, 1969-1971;
professor sociology, State University of New York, Buffalo, 1971-1976;
professor sociology, Bowling Green (Ohio) State University, since 1976. Senior partner Marketing Media Research, Toledo, 1982-1985. Chief Executive officer Zeller Research Inc., Toledo, 1985-1990.
Principal Augustine/Zeller Consulting Group, since 1990.
( This guide explains how social scientists can evaluate ...)
(This textbook is designed to bridge the gap between the t...)
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Member American Sociological Association, American Statistical Association (president N.W. Ohio chapter 1982-1983, vice president 1981-1982).
Married Joan Marion Brubaker. Children: David Allen, Dean LeRoy.