Background
Wendel, Richard Frederick was born on April 29, 1930 in Chicago, Illinois, United States. Son of Elmer Carl and Victoria Matilda (Jeffrey) Wendel.
Wendel, Richard Frederick was born on April 29, 1930 in Chicago, Illinois, United States. Son of Elmer Carl and Victoria Matilda (Jeffrey) Wendel.
Bachelor of Arts, Augustana College, 1951; Master of Business Administration, University of Pennsylvania, 1957; Doctor of Philosophy (fellow 1962-1964), University of Pennsylvania, 1966.
Assistant to president, Flexonics Corporation, Maywood, Illinois, 1957-1959;
sales representative, product manager, Kordite division National Distillers Corporation, Macedon, New York, 1959-1962;
instructor, Wharton School, University of Pennsylvania, 1964-1965;
assistant professor marketing, Graduate School Business Administration, Washington University, St. Louis, 1965-1969;
associate professor, U. Connecticut, 1969-1974;
professor, U. Connecticut, 1974-1990;
professor emeritus, U. Connecticut, 1990. Member United States Census Field Advisory Commission, 1967-1969. Member academic advisory commission Bureau Labor Statistics, United States Bureau Census Survey of Consumer Expenditures, 1971-1976.
Member Connecticut Export Development Council, Department Commerce, 1972-1976. Director Neon Software Inc.
Board directors Roper Center. Served with United States Air Force, 1951-1955. Member American Marketing Association, New York Academy of Sciences.
Married Leslie Jane Travis, June 15, 1957. Children: John Travis, Andrew Stewart.