Bachelor of Business Administration with distinction, Indiana University, 1948. Master of Business Administration, Indiana University, 1949. Doctor of Philosophy, University Washington, 1955.
Instructor marketing, U. Kansas, Lawrence, 1949-1953; instructor marketing, U. Washington, Seattle, 1953-1955; assistant professor marketing, U. Oklahoma, Norman, 1955-1957; professor marketing, U. Colorado, Boulder, 1957-1970; professor marketing, California State University, Fullerton, 1970-1973; professor business administration, University of Southern California, Los Angeles, 1973-1974; professor marketing, director entrepreneur program, University of Southern California, Los Angeles, 1980-1989; professor entrepreneurship emeritus, University of Southern California, Los Angeles, since 1989; Herman W. Lay chair marketing, Southern Methodist U., Dallas, 1980-1989; professor emeritus of entrepreneurship, University of Southern California, Los Angeles, since 1989. Board directors Staar Surgical, Inc., 1984-1987, Premier Entrepreneur Programs. Consultant Delta Drilling Company, Tyler, Texas, 1978-1979, Weyerhaeuser Company, Tacoma, 1962-1964.
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Member minority business opportunity committee Federal Executive Board. Member planning commission City of Rancho Mirage, since 1994. Served with United States Navy, 1944-1946.
Member Association Business Simulation and Experimental Learning (past president), Academy Management, The Springs Association (president 1992).
Married Barbara Jean Lusk, June 14, 1947. Children: Bruce David, Carol Annual.