Background
Lewis, Richard Warren was born on June 8, 1951 in New York City. Son of Stanley and Janet (Sweet) Lewis.
(Highlighting the award-winning marketing and advertising ...)
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
http://www.amazon.com/gp/product/1885203292/?tag=2022091-20
Lewis, Richard Warren was born on June 8, 1951 in New York City. Son of Stanley and Janet (Sweet) Lewis.
Bachelor, Hofstra University, 1973. Master of Business Administration, New York University, 1978.
Advertising executive, president GGK New York, 1978-1984. Management supervisor Lois/GGK, New York City, 1985-1986. Executive vice president, management supervisor TBWA Chiat/Day, 1987-1995.
Senior partner worldwide account director Absolut TBWA, since 1996.
(Highlighting the award-winning marketing and advertising ...)
(1St Edition)
Coach Dobbs Ferry (New York ) Baseball League, 1990-1991, 2002. Member American Advertising Federation (speaker).
Married Isabel Ellen Abrams, March 19, 1977. Children: Ariane, Amanda, Sam.