Rick Levine

Background

Rick Levine was born in the United States.

Career

Rick Levine worked in various companies during his professional career. He was a web architect of Sun Microsystems. He previously worked in film, video, and videodisk production and for NCR Comten, Inc., Control Data's PLATO system group.

In 1999, Rick Levine, along with three other marketing consultants and journalists, wrote a manifesto that surfaced on the Internet. The manifesto, in ninety-five theses, illustrates a marketing strategy directed at communicating with, instead of manipulating, the customer. Through the original manifesto and the publication of its printed sequel, The Cluetrain Manifesto, Levine rose to the status of a guru of Internet business.

Building on the success of the book, Levine and his associates co-founded Word of Mouth, an online network of local consumer-opinion web sites. The service allows consumers to exchange opinions on local merchants and services. It is being co-branded with newspapers like the Denver Post and the Minneapolis-Saint Paul Star Tribune. Word of Mouth helps businesses stay focused on their customers and opens up a new and efficient channel for local businesses to listen to their customers and interact with them.

Currently, Levine is president of Mancala, Inc.

Achievements

• Rick Levine is particularly known as one of the founders of the online network Word of Mouth. He became famous after the publication of the book The Cluetrain Manifesto for which he received the InnoThink Award.

Works

More photos

• book

  • The Cluetrain Manifesto

    (The Cluetrain Manifesto is a wake-up call that says busin...)

    1999