Selected publications Books McGrath, Rita Gunther, and Ian C. MacMillan. The entrepreneurial mindset: Strategies for continuously creating opportunity in an age of uncertainty. Vol. 284. Harvard Business School Press, 2000. McGrath, Rita Gunther, and Ian C. MacMillan.
MarketBusters: 40 Strategic moves that drive exceptional business growth. Harvard Business School Press, 2005. McGrath, Rita Gunther, and Ian C. MacMillan. Discovery Driven Growth: A breakthrough process to reduce risk and seize opportunity.
Harvard Business Review Press, 2009. McGrath, Rita Gunther The End of Competitive Advantage. How to keep your strategy moving as fast as your business. Harvard Business Review Press, 2013.Notable articles McGrath, Rita Gunther, Ian C. MacMillan, and Sankaran Venkataraman.
"Defining and developing competence: a strategic process paradigm." Strategic Management Journal 16.4 (1995): 251-275. McGrath, Rita Gunther. "A real options logic for initiating technology positioning investments." Academy of Management Review 22.4 (1997): 974-996. McGrath, Rita Gunther. "Falling forward: Real options reasoning and entrepreneurial failure." Academy of Management review 24.1 (1999): 13-30. McGrath, Rita Gunther.
"Exploratory learning, innovative capacity, and managerial oversight." Academy of Management Journal 44.1 (2001): 118-131.