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Rita Britt-Marie Martenson

marketing educator , researcher

Rita Britt-Marie Martenson, Swedish marketing educator, researcher. Numerous grants. Member of Marketing Science Institute (member advertising steering group), American Marketing Association, Swedish Marketing Executives.

Background

Martenson, Rita Britt-Marie was born on December 8, 1950 in Hassleholm, Skane, Sweden. Arrived in United States, 1985. Daughter of Sven Gunnar and Elsa Margareta (Ogren) Martenson.

Education

Graduate in Gymnasium, College of Technology School, Hassleholm, 1969. Master of Business Administration in Marketing & Economics, University Gothenburg, Sweden, 1976. Doctor in Business Administration, University Gothenburg, Sweden, 1981.

Career

Educational assistant University Gothenburg, 1976—1977, associate professor, 1980—1985, research professor department business administration, since 1986, supervisor doctoral program, since 1982, director 14 university courses, since 1980, creator 3 new Master of Business Administration courses, 1982—1984. Associate professor California State University, Los Angeles, 1985—1986. Research professor department business administration University Gothenburg, since 1986.

Consultant marketing.

Membership

Member of Marketing Science Institute (member advertising steering group), American Marketing Association, Swedish Marketing Executives.

Connections

father:
Sven Gunnar Martenson

mother:
Elsa Margareta (Ogren) Martenson