He writes a regular column in Doric for the Press and Journal and has written several books about the Doric dialect, again written in Doric. He has also written books on Scottish dance music and Scottish country dancing, which are well known interests of his. He took over as presenter of the British Broadcasting Corporation Radio Scotland show Take the Floor in 1981, the longest running radio program on Scottish radio, and now also hosts The Reel Blend, again for British Broadcasting Corporation Radio Scotland.
He previously presented episodes of The Beechgrove Garden and sheepdog trials on television for British Broadcasting Corporation Scotland.
He has been awarded several other prizes and honours from Scottish music and Scottish country dance organisations in recognition of his support and work. He also commentates at other Highland games throughout Scotland, including Oldmeldrum and the Lonach Highland Gathering at Strathdon.
A documentary about Shepherd"s career aired on British Broadcasting Corporation Alba and British Broadcasting Corporation One Scotland in December 2013.
Shepherd is the commentator at the Braemar Gathering and an honoured life member of the Braemar Royal Highland Society.