Robert Lloyd

Background

Robert was born in London.

Education

He was educated at the City of London School, an independent school for boys, followed by the University of Oxford, from which he graduated with an Master of Arts in Modern History.

Career

After completing his studies, he worked for Reuters as a correspondent and producer in London and New New York He joined America Online Europe in 1996 as part of their launch team He later acted as Head of e-commerce where he launched the first shopping channel for America Online United Kingdom and signed the company"s first pan-European e-commerce deals.

He served as business development director for Nomade.fr, a French search engine, later purchased by Kingfisher and Groupe Arnault, in 1998 and 1999.

The pair secured $5 million in seed financing in eight days, setting a precedent for the fastest round of European seed financing. The business became a case study for the London Business School Master of Business Administration program for students enrolled in the entrepreneurial management course.

Robert headed TVF International in London, the United Kingdom’s largest independent distributor of factual television programming, in 2002 and 2003. He negotiated rights for acquisitions, co-productions and pre-sales agreements.

In 2003, Robert launched Colorcalm, a lifestyle media business that produced and distributed ambient video content for hotels, hospitals and homes.

His clients included West Hotels, Bath & Body Works, Pantone, JetBlue Airways, Peter Saville and John Maeda. Robert joined King in 2006 to develop distribution and secure licensing deals for content. He was instrumental in forming groundbreaking partnerships with global media companies including National Broadcasting Company, Columbia Broadcasting System, Endemol, Reveille and Fremantle Media and partnerships with Yahoo.com and RealNetworks.

Robert also secured licensing deals for the video game versions of such television hits as “American Idol,” “Deal or Number Deal,” “Biggest Loser” and “1 versus

100,” among others He raised $5 million in 2010 to relaunch Saatchi Online as an ecommerce platform for artists and was appointed Chief Executive Officer. In 2011, together with art dealer Harry Blain, he co-founded and launched Sedition art, the first dedicated platform to distributing art in digital format by the world"s leading contemporary artists including Damien Hirst, Bill Viola, Jenny Holzer, Tracey Emin and Shepard Fairey among others Robert has written for The European, Columbia Broadcasting System Marketwatch and The Financial Times online.

Achievements

• He was formerly Chief Executive Officer and co-founder of Sedition art and Saatchi Online. With Toby Rowland, later a co-founder of King.com, Robert in 1999 launched his first company, Clickmango.com. Robert’s international media experience began when became the press officer of world champion heavyweight boxer Lennox Lewis.