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Robert Alan Wachsler Edit Profile

marketing consultant

Robert Alan Wachsler, American marketing consultant. Board directors Advertising Research Foundation, Vitam Drug Rehabilitation Center, 1975-1976, Hall Brooke Foundation; Member American Psychological Association, American Marketing Association, American Association Public Opinion Research.

Background

Wachsler, Robert Alan was born on January 4, 1934 in New York City. Son of Norman and Giselle (Beer) Wachsler.

Education

Bachelor of Science, College City New York, 1955. Master of Arts, Ohio State University, 1957. Doctor of Philosophy, Ohio State University, 1958.

Career

Senior research psychologist General Motors Corporation, Detroit, 1958-1961. Research account executive Batten, Barton, Durstine & Osborn, New York City, 1961-1963, research account supervisor, 1963-1964, associate research director, 1964-1965, vice president, 1965-1966, manager research department, 1966-1968, director research, 1968-1969, director research and marketing information services, 1969-1970, senior vice president, 1972-1977, management supervisor, director corporation communications group, 1974-1977. Also director; principal, director Canter, Achenbaum, Heekin, Inc., 1977-1980.

President Robert A. Wachsler, Inc., Westport, Connecticut, since 1980. Adjunct associate professor Stern School Management New York University, 1993, adjunct professor, 1994. Selection committee magistrate judge The United States of America District Court.

Works

  • Other Work

    • Contributor articles to professional journals.

Membership

Board directors Advertising Research Foundation, Vitam Drug Rehabilitation Center, 1975-1976, Hall Brooke Foundation. Member American Psychological Association, American Marketing Association, American Association Public Opinion Research.

Connections

Married Jane Baum, July 23, 1960. Children– Anne, Elizabeth, Susan.

father:
Norman Wachsler

mother:
Giselle (Beer) Wachsler

spouse:
Jane Baum

child:
Anne Wachsler

child:
Elizabeth Wachsler

child:
Susan Wachsler