Background
Peterson, Robert Allen was born on March 25, 1944 in New York City. Son of Robert A. and Carrol D. (Collins) Peterson.
( Peterson, Albaum, and Kozmetsky have systematically and...)
Peterson, Albaum, and Kozmetsky have systematically and formally documented here the American public's understanding of, attitudes toward, and perceptions regarding capitalism in the 1980s, and in so doing, have provided the first book to focus expressly on capitalism through empirical survey research. This work is based on a decade of empirical investigations and attempts to provide an accurate perspective that is devoid of the authors' personal views. The data for the studies reported in the book were derived from questionnaires administered to more than 10,000 individuals--comprising national samples of the general public, newspaper editors, and college students. Information was collected by telephone or mail interviews, and participants were queried about various facets of capitalism. In analyzing the data, the authors have integrated disparate research to provide a comprehensive portrait of the public's view of capitalism at the beginning and the end of the 1980s. Following an introductory chapter, the presentation of their findings falls into four primary subject areas: defining capitalism, attitudes toward capitalism, perceptions of capitalism and business, and changes in attitudes toward capitalism. A final chapter summarizes the conclusions. In identifying a heretofore unknown public mind-set, this study will be a valuable reference tool for courses and professionals in corporate communications, management, and business and government, as well as an important addition to public and academic libraries.
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(For courses in Marketing Strategy, Marketing Management, ...)
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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Peterson, Robert Allen was born on March 25, 1944 in New York City. Son of Robert A. and Carrol D. (Collins) Peterson.
Bachelor of Science, University Minnesota, 1966; Master of Science, University of Minnesota, 1968; Doctor of Philosophy, University Minnesota, 1970.
Assistant professor marketing, University Texas, Austin, 1970-1973; associate professor, University Texas, Austin, 1973-1977; professor, University Texas, Austin, since 1977; John T. Stuart chair, University Texas, Austin, since 1985; department chairman marketing administration, University Texas, Austin, 1983-1985. Principal Group Seven Associations, Austin.
( Peterson, Albaum, and Kozmetsky have systematically and...)
(For courses in Marketing Strategy, Marketing Management, ...)
Fellow Southwestern Marketing Association (president 1977-1978), American Marketing Association (vice president 1980-1981), Academy Marketing Science (board governors 1982-1986, chairman 1994-1998, president 2000-2002), American Institute Decision Sciences (director 1974-1975).
Married Diane S. Femrite, June 18, 1966. Children: Jeffrey, Jennifer, Matthew.