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Robert Allen Peterson Edit Profile

marketing educator

Robert Allen Peterson, American marketing educator. Recipient research award American Medical Association, 1988, Charles Hurwitz fellow, since 1983. Fellow Southwestern Marketing Association (president 1977-1978), American Marketing Association (vice president 1980-1981), Academy Marketing Science (board governors 1982-1986, chairman 1994-1998, president 2000-2002), American Institute Decision Sciences (director 1974-1975).

Background

Peterson, Robert Allen was born on March 25, 1944 in New York City. Son of Robert A. and Carrol D. (Collins) Peterson.

Education

Bachelor of Science, University Minnesota, 1966;Master of Science, University of Minnesota, 1968;Doctor of Philosophy, University Minnesota, 1970.

Career

Assistant professor marketing, University Texas, Austin, 1970-1973;associate professor, University Texas, Austin, 1973-1977;professor, University Texas, Austin, since 1977;John T. Stuart chair, University Texas, Austin, since 1985;department chairman marketing administration, University Texas, Austin, 1983-1985. Principal Group Seven Associations, Austin.

Works

Membership

Fellow Southwestern Marketing Association (president 1977-1978), American Marketing Association (vice president 1980-1981), Academy Marketing Science (board governors 1982-1986, chairman 1994-1998, president 2000-2002), American Institute Decision Sciences (director 1974-1975).

Connections

Married Diane S. Femrite, June 18, 1966. Children: Jeffrey, Jennifer, Matthew.

father:
Robert A. Peterson

mother:
Carrol D. (Collins) Peterson

spouse:
Diane S. Femrite

child:
Jeffrey Peterson

child:
Jennifer Peterson

child:
Matthew Peterson