Background
Megantz, Robert Craig was born on May 7, 1951 in Poughkeepsie, New York, United States. Son of Samuel Orson and Ruth Helen (Perkins) Megantz.
(Licensing is a complex process that involves taking a par...)
Licensing is a complex process that involves taking a particular idea - intellectual property - and conducting market research, finding prospects to sell or buy the property, and then negotiating a deal. For technology-driven intellectual property, it becomes more complicated because the property is often a small part of a larger product - for example, the mechanism to drive intermittent windshield wipers or standardization of computer coding into PostScript format. Many inventors and technology-driven companies depend on licensing to provide income or a crucial component of their product, but they need to understand how to make the most of such arrangements This text outlines the step-by-step process for developing and implementing effective technology licensing programs. In practical, down-to-earth terms, it covers: marketing - conducting both market research and marketing technology; licensing strategies; deal-making - the terms of the agreement and negotiation tactics; and managing the ongoing relationship between licensee and licenser - including quality control, maintenance, and revision of rights.
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consultant Business development executive
Megantz, Robert Craig was born on May 7, 1951 in Poughkeepsie, New York, United States. Son of Samuel Orson and Ruth Helen (Perkins) Megantz.
Bachelor of Science in Electrical Engineering, Cornell Univercity, 1973.
Integrated circuit test engineer, Burroughs Corporation, Goleta, California, 1973-1975; independent contractor, San Francisco, 1975-1978; licensing engineer, general manager, Dolby laboratories Licensing Corporation, San Francisco, 1978-1991; director licensing, Digital signal processing Group, Inc., San Jose, California, 1991; principal, Taraval Associations, Menlo Park, California, 1991-1993; principal, TacTec, San Jose, since 1993. Consultant Office of Technology, Stanford (California) U., 1992-1995, Dolby laboratories Licensing Corporation, San Francisco, 1992-1994, Washington U., St. Louis, 1993, Bellcore, Livingston, New Jersey, 1992-1994.
(Licensing is a complex process that involves taking a par...)
Coach Moreland Little League, San Jose, since 1993, Moreland Soccer League, San Jose, since 1993. Volunteer Moreland Home and School Club, San Jose, since 1991. Member Licensing Executives Society (seminar presenter conversations 1993, 94, 95), Audio Engineering Society (convention committee since 1994), Music Special Interest Group.
Married Naomi Nagao, May 25, 1984. Children: Thomas Yano, Andrew Yano.