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Robert F. Lauterborn Edit Profile

consultant , Advertising educator

Robert F. Lauterborn, American advertising educator, consultant. Member Business Marketing Association (chairman 1994-1995), Advertising Research Foundation, American Advertising Federation, Association National Advertisers (vice-chairman 1985-1986), American Academy Advertising, Marketing Science Institute, National Advertising Review Board, Sigma Alpha Epsilon.

Background

Lauterborn, Robert F. was born on April 3, 1936 in Albany, New York, United States. Son of Ferdinand Raymond and Julia Marie (O'Brien) Lauterborn.

Education

Bachelor in English, Columbia University, 1956. Postgraduate, Syracuse University, 1957.

Career

Advertising sales representative Syracuse (New York ) Herald Journal, 1957-1960. Manager creative programs General Electric, Schenectady, New York, 1960-1976. Director marketing communications, corporation advertising International Paper, New York City, 1976-1986.

James L. Knight professor advertising University North Carolina, Chapel Hill, since 1986. Principal Morgan, Anderson Consultant, New York City, since 1990.

Works

Membership

Member Business Marketing Association (chairman 1994-1995), Advertising Research Foundation, American Advertising Federation, Association National Advertisers (vice-chairman 1985-1986), American Academy Advertising, Marketing Science Institute, National Advertising Review Board, Sigma Alpha Epsilon.

Connections

Married Sylvia Ann Stebbings, September 28, 1963. Children: Michael Alan, David Ian.

father:
Ferdinand Raymond Lauterborn

mother:
Julia Marie (O'Brien) Lauterborn

spouse:
Sylvia Ann Stebbings

child:
Michael Alan Lauterborn

child:
David Ian Lauterborn