Background
Hartley, Robert Frank was born on December 15, 1927 in Beaver Falls, Pennsylvania, United States. Son of Frank Howell and Marie Eleanor (Thies) Hartley.
(This practical book explains exactly what business princi...)
This practical book explains exactly what business principles and concepts worked for the successful survivors--and why. Filled with case studies of actual companies, it offers applications-oriented discussions for avoiding mistakes, recognizing symptoms of worsening situations, and becoming aware of risks. It reexamines such important management tools and issues as the breakeven point, the importance of turnover in profitability, the issue of promotion from within, and much more.
http://www.amazon.com/gp/product/0471849030/?tag=2022091-20
(Hartley’s casebook is rich in content with easy to read c...)
Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
http://www.amazon.com/gp/product/0470530529/?tag=2022091-20
(Even the biggest names in business make management mistak...)
Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes. In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.
http://www.amazon.com/gp/product/047166202X/?tag=2022091-20
(Marketing professionals have relied on Hartley’s book for...)
Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
http://www.amazon.com/gp/product/1118078462/?tag=2022091-20
(This best-selling casebook, now in its 11th edition, pres...)
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.
http://www.amazon.com/gp/product/0470169818/?tag=2022091-20
(To know what works, understand what didn't! Great busines...)
To know what works, understand what didn't! Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out and make your own errors - and suffer the consequences - or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders. In the ninth edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success. Under the microscope, you'll find such instructive cases as: Quaker's acquisition of Snapple that was anything but sweet; Euro Disney's bungling of a successful format; Ford's crash-and-burn handling of the Explorer/Firestone fiasco; Vanguard's success in taking the road less traveled; Southwest Airlines' dubious challenge to 'try to match our prices'; and, Boeing's continuing battle for dominance with Airbus. Fully revised and updated, the "Management Mistakes, Ninth Edition" covers every key aspect of management - managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship. And for the first time, the book includes 'Great Comebacks' - tales of companies and leaders who actually did learn from their mistakes, so you can too.
http://www.amazon.com/gp/product/0470087005/?tag=2022091-20
(Sarah Lindsey can see the lights of a vast encampment thi...)
Sarah Lindsey can see the lights of a vast encampment this September night of 1862. She marvels how she came to be here among these thousands of men, and is drawn to try to help, however she can. She wanders that battle day into a barn, and encounters a bloody surgeon. She and Dr. John Rizzo work side by side as the battle surges around them. They discover she has an uncommon talent for surgery, and Rizzo mentions the possibility of medical school after the War. The next night she discovers a Confederate major under corpses in the Sunken Road, the place of the heaviest fighting. Thad Barrett is barely alive, but she assists Dr. Rizzo in the surgery and stays with him until he is out of danger. The field hospital closes and Dr. Rizzo and Barrett are transfered to a base hospital in Baltimore. Sarah visits the base hospital and Thad knows he loves this "angel" who saved him, but Dr. Rizzo also expresses his affection for Sarah, even though she later learns he has an invalid wife. Thad is paroled and goes home with a peg leg to rebuild his life. His Aunt Abigail helps him recover and resume life as a professor in a small Carolina college. The War ends and Reconstruction begins, but the old hatreds are accentuated and the local Ku Klux Klan demands Thad join their cause and leave him near dead in a ditch when he refuses. He is rescued by Negroes. Despite her battlefield experience at Antietam, Sarah cannot get into the Army Nurse Corp. because of the prejudice of Dorothea Dix, Superintendent of Nursing for the Army Nurse Corp. Rizzo puts her in touch with Mary Ann Bickerdyle, a famous Union nurse working with Grant and Sherman in the West, and Sarah becomes her understudy in the great battles ahead. With the War ended, Bickerdyke encourages Sarah to pursue her dream of becoming a doctor. But medical schools are bastions of male supremacy. Finally, an early physician, Dr. Marie Zakrzewska (Dr. Z.) in Boston becomes Sarah's mentor and helps her be accepted at the prestigious Ecole de Medecine in Paris. Meantime, Thad has been trying to find Sarah. He finally learns that she is in Paris. They barely have communicated when Paris comes under siege in the Franco-Prussian War. In the aftermath, Sarah is raped and her face slashed by a jealous classmate. She gives birth to a crippled daughter. She never replies to Thad's letters, and doggedly finishes her schooling and returns to Boston broken and spirit. Years later, Thad, now president of the small college in North Carolina, tries to admit a crippled Negro girl who may be a genius. But this inflames prejudices and the Klann violently opposes him, and Aunt Abigail is killed in the confrontation that receives national media attention. Dr. Z hears of this and sends a cryptic note to Thad.
http://www.amazon.com/gp/product/1599263343/?tag=2022091-20
Hartley, Robert Frank was born on December 15, 1927 in Beaver Falls, Pennsylvania, United States. Son of Frank Howell and Marie Eleanor (Thies) Hartley.
Bachelor of Business Administration, Drake University, 1949. Master of Business Administration, University Minnesota, 1962. Doctor of Philosophy, University Minnesota, 1967.
Store management staff, S.S. Kresge Company, 1949-1954; Store management staff, J.C. Penney Company, 1954-1959; merchandise staff, Dayton's, Minneapolis, 1959-1961; central buyer subsidiary, Dayton Target, 1961-1963; assistant professor, George Washington University, Washington, 1965-1969; associate professor, George Washington University, 1969-1972; professor marketing, Cleveland State University, 1972-1998; professor emeritus, Cleveland State University, since 1998.
(A behind-the-scenes look at today's biggest marketing mis...)
(This best-selling casebook, now in its 11th edition, pres...)
(This practical book explains exactly what business princi...)
(Hartley’s casebook is rich in content with easy to read c...)
(Marketing professionals have relied on Hartley’s book for...)
(Even the biggest names in business make management mistak...)
(To know what works, understand what didn't! Great busines...)
(Sarah Lindsey can see the lights of a vast encampment thi...)
(Marketing Mistakes & SuccessesHartley, Robert F.)
(Marketing Mistakes and Successes)
(Book by Hartley, Robert F)
Member American Marketing Association, Southern Marketing Association, Case Research Association.
Married Dorothy Mayou, June 30, 1962. Children: Constance Ann, Matthew.