Background
Loeffler, Robert Henry was born on January 16, 1947 in Paterson, New Jersey, United States. Son of Henry and Erna (Oslau) Loeffler.
(A Guide to Preparing Cost-Effective Press Releases is an ...)
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: • a diagrammed writing approach for clear structure • a list of do's and don'ts to prevent common errors • samples of the most common types of releases • a step-by-step explanation of release production, so as not to overlook important tasks for completion • suggestions on how to write related releases, such as tradeshow press kitsExperienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
http://www.amazon.com/gp/product/1560248823/?tag=2022091-20
Loeffler, Robert Henry was born on January 16, 1947 in Paterson, New Jersey, United States. Son of Henry and Erna (Oslau) Loeffler.
Bachelor, William Paterson University, 1972. Master Humanities, University Richmond, Virginia, 1974. Juris Doctor, Cleveland State University, 1978.
Assistant editor, Rural Living magazine, Richmond, 1972-1974; public relations writer, Dalton-Dalton-Newport, Shaker Heights, Ohio., 1975; technical writer, Bailey Controls, Wickliffe, Ohio., 1976-1978; manager media relations, Bailey Controls, Wickliffe, Ohio., since 1985; manager marketing committee, Davy McKee Corporation, Independence, Ohio., 1979-1983; director direct marketing, Predicasts, Cleveland, 1984. Adjunct assistant professor business administration Baldwin-Wallace College, Berea, Ohio, since 1982. Adjunct Professor business administrator Notre Dame College, Cleveland, 1987-1994.
(A Guide to Preparing Cost-Effective Press Releases is an ...)
Member Municipal Cable television Commission, University Heights, Ohio, 1992, School District Planning Committee, University Heights, 1992. With United States Air Force, 1966-1970. Member Public Relations Society of America, Instrument Society of America, Business/Professional Advertising Association, Sigma Delta Chi.
Married Linda Ray Wilkinson. Children: Elizabeth, Gloria.