Background
Lavidge, Robert James was born on December 27, 1921 in Chicago, Illinois, United States. Son of Arthur Wills and Mary Beatrice (James) Lavidge.
Lavidge, Robert James was born on December 27, 1921 in Chicago, Illinois, United States. Son of Arthur Wills and Mary Beatrice (James) Lavidge.
AB, DePauw University, 1943; Master of Business Administration, University of Chicago, 1947.
Analyst Pepsodent division Lever Brothers, Chicago, 1947-1948, new products marketing research manager Pepsodent division, 1948-1949. Assistant director marketing American Meat Institute, 1950-1951. Partner Elrick, Lavidge and Company, 1951-1956.
President Elrick and Lavidge, Inc., 1956-1986. President emeritus Elrick and Lavidge, Scottsdale, Arizona, 1987—2002. Retired
Lecturer marketing research, sales administration Northwestern University, 1950-1980.
Member National Marketing Advisory Committee, 1967-1971, executive committee. Board governors Brand Names Education Foundation, 2000-2002.
Trustee Village Western Springs, Illinois, 1957-1961, president, 1973-1977. Trustee McCormick Theological Seminary, 1981-1990, 92-96. Member council University Chicago Booth Graduate School Business.
Board directors Arizona Faith Counseling Center. Member American Marketing Association (vice president 1963-1964, president 1966-1967, trustee foundation since 1992, chairman 1992-1999), International Relations Society (chairman 1961-1965), DePauw University Alumni Association (president 1967-1968), Klinger Lake Club (Michigan), Paradise Valley Country Club (Arizona), Phi Beta Kappa, Beta Gamma Sigma, Sigma Delta Chi.
Married Margaret Mary Zwigard, June 8, l946 (deceased, August 28, 2006). Children: Margaret, Kathleen, William, Lynn Elizabeth. Married Virginia Lowery, May 2, 2009.