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Robert Louis Berl Edit Profile

academic administrator , marketing educator

Robert Louis Berl, American marketing educator, academic administrator.


Berl, Robert Louis was born on March 29, 1935 in Cincinnati. Son of Robert and Blanche Catherine (Flynn) Berl.


Bachelor of Business Administration, University Cincinnati, 1959. Master of Business Administration, Georgia State University, 1969. Doctor of Philosophy in Business Administration, Georgia State University, 1983.


Assistant department manager, Shillito's Department Store, Cincinnati, 1957-1960;sales representative, Thermo-Fax Sales, Cincinnati, 1960-1961;sales representative, Ashland (Kentucky) Oil and Refining Company, 1961-1966;trust new business officer, 1st National Bank Atlanta, 1966-1971;senior vice president trust division, Jacksonville (Florida) National Bank, 1972-1977;president, Coordinated Plan Superior vena cava syndrome, Inc., Jacksonville, 1977-1978;graduate teaching assistant department marketing, Georgia State University, Atlanta, 1978-1980;instructor marketing division business administration, Kennesaw College, Marietta, Georgia, 1980-1982;from assistant professor to associate professor department marketing, U. Memphis, 1982-1989;professor department marketing, Memphis State University, since 1989;chair department marketing, Memphis State University, 1987-1990;interim dean Fogelman College Business and Economics, U. Memphis, 1990-1991;interim associate dean external relations, Fogelman College Business and Economics, Memphis State University, 1991-1992;acting interim dean, Fogelman College Business and Economics, Memphis State University, 1992;associate dean external relations, Fogelman College Business and Economics, Memphis State University, since 1992. Part-time instructor department marketing Georgia State University, Atlanta, 1970-1971. Instructor finance and banking Florida Junior College, Jacksonville, 1972-1978.

Member dean's search committee Fogelman College Business and Economics, 1990-1991, chair strategic planning committee, since 1994. Member Memphis State University Dean's Council, 1990-1991, 92. Chair search committee Shelby County Chair of Excellence in International Economics, 1993-1994.

Consultant in field.


  • Other Work

    • Author: (with others) Sales Management: Decision Making for Improved Profitability, 1980. (with D.N. Bellenger, D.M. Traylor) A Review of the Sales Management Literature for the Decade of the 1970's. (with others) Contributions in Marketing, 1987, Study Guide to Accompany Marketing Principles and Practices, 1987.

      (with R.E. Sweeney, W.J. Winston) Health and Human Services Marketing: Text, Cases and Readings. Editor: Business Experts Reference Guide: 1992-1993, 1992. Contributor articles to journals.


Marketing coordinator Clean Tennessee Program, 1983-1984. Instructor professional development program American Cemetery Association, 1983, 84, 85, 86, 87. Member of advisory board Junior Achievement Greater Memphis, Inc., 1990-1992.

Member of advisory board Salvation Army Memphis, since 1991, secretary, since 1993. Member campaign cabinet, co-chair loaned executive training program United Way Greater Memphis, 1991. With United States Navy, 1955-1957.

Fellow American Marketing Association (national and Memphis chapter chair human resources committee 1987-1988, treasurer Memphis chapter 1983-1986). Member Southern Marketing Association, Sales and Marketing Executives (national and Memphis chapter chair marketing research committee 1983-1984, 85-86), The Planning Forum (member of advisory board 1990-1991), The Econ.Club Memphis (executive director since 1992), Rotary, Beta Gamma Sigma.


Married Elizabeth Duncan, October 1957 (divorced May 1976). Children: Laura Jean Berl Rink, Linda Jane Berl Krebs, David Duncan. Married Betty Summer, June 5, 1976.

Robert Berl

Blanche Catherine (Flynn) Berl

Elizabeth Duncan

Betty Summer

Laura Jean Berl Rink Berl

Linda Jane Berl Krebs Berl

David Duncan Berl