Background
Blanco, Roberto Marcos Alvarez del was born on January 5, 1949 in Bolívar, Argentina. Arrived in Spain, 1976. Son of Isidoro Alvarez and Elsa Eugenia del Blanco.
marketing educator consultant researcher
Blanco, Roberto Marcos Alvarez del was born on January 5, 1949 in Bolívar, Argentina. Arrived in Spain, 1976. Son of Isidoro Alvarez and Elsa Eugenia del Blanco.
Licence in administration, University Buenos Aires, 1974. Master of Business Administration, Escuela Superior de Administraciónew york Dirección de Empresas Graduate School Management, Barcelona, Spain, 1977. Doctor of Economic, Polit Science, University Barcelona, 1978.
Postgraduate, University California, Berkeley, 1979. Executive certified, Harvard University, 1992.
Director international marketing, ROVEMA Packaging Machinery, S.A., Barcelona, 1979-1981;
managing director, Sodastream España, S.A., Barcelona, 1981-1984;
promotion director, '92 Olympic Games, Barcelona, 1984-1986;
executive president, Pórtico de Mar, S.A., Barcelona, 1986-1992;
president, MarketLink, Barcelona, since 1992. Professor marketing U. Buenos Aires, 1974. Professor strategic marketing U. La Plata, Buenos Aires, 1974, Escuela Superior de Adminstraciónew york Direccionde Empresas, Barcelona, since 1984.
Visiting professor marketing Haas School Business, University of California, Berkeley, since 1993.
Founder, president Association Estudiantes en Ciencias Economicas, Buenos Aires, 1974. Member European Marketing Academy, American Marketing Association, Strategic Management Society, International Agri-Business Management Association, Rotary Club (past president Barcelona chapter 1985-1986, fellow Rotary Foundation 1978, Scholar Achievement award 1997), Harvard Club of Barcelona.
Married María Amelia Salerno, March 26, 1976. 1 child, Federico.