Robin Tucker Peterson

Background

Peterson, Robin Tucker was born on July 31, 1937 in Casper, Wyoming, United States. Son of Walfred Arthur and Mary Lurene Peterson.

Education

Bachelor of Science, University Wyoming, 1959. Master of Science in Business, University Wyoming, 1961. Doctor of Philosophy, University Washington, 1967.

Career

Member faculty Idaho State University, Pocatello, 1963-1973. Professor marketing, head marketing department St. Cloud (Minnesota) State University, 1973-1976. Professor marketing New Mexico State University, Las Cruces, 1976—2007, head department marketing, since 1976, endowed distinguished professor, since 2007.

Fulbright lecturer, Yugoslavia, 1973. Visiting scholar Eastern Montana State College, 1985. Sunwest Finance Services Distinguished Centennial professor New Mexico State University, 1991, 92.

Norwest Distinguished professor New Mexico State University, 1999, Wells Fargo Distinguished professor, 2002;endowed professor, 2008, en visiting lecturer Nirma Institute Ahmedabad, India, 1999, Chiang Moi University, Thailand, 2000. Fulbright lecturer Kathmandu University, Nepal, 2001.

Achievements

• Robin Tucker Peterson has been listed as a noteworthy marketing educator by Marquis Who's Who.

Works

More photos

• book

  • Marketing in Action: An Experiential Approach

    (Book by Peterson, Robin T., etc.)

  • Marketing: A contemporary introduction
  • Marketing: A Contemporary Introduction (Wiley/Hamilton Series in Marketing)

Membership

Served with United States Army Reserve, 1962-1963. Fellow Association Small Business Entrepreneurship. Member American Marketing Association, Sales and Marketing Executives International, Academy Marketing Science (president 1977-1978, 80-82), American Arbitration Association (Outstanding Educators American award), Southwest Small Business Association (president 1983-1984, Outstanding Marketing Educators award, Outstanding Educator, Association of Small Business, 2002), Southwest Marketing Association, Western Marketing Educators, Las Cruces Chamber of Commerce, Las Cruces Sales and Marketing Club, Beta Gamma Sigma, Phi Kappa Psi, Alpha Kappa Psi, Alpha Mu Alpha.

Connections

Married Marjorie K. Greenwald, June 25, 1963. Children: Timothy, Kimberly.

Father:

Walfred Arthur

Mother:

Mary Lurene Peterson

Spouse:

Marjorie K. Greenwald

child:

Timothy Peterson

child:

Kimberly Peterson