Rocky began in the early 1980s as an Actor, working mainly in live Theatre. In 1994 he made the move from the Stage (theatre) to the office and became a Talent agent. From 2002 to 2007, he collected a total of 9,798 toys to be given to less fortunate kids as part of the Toy Mountain Campaign.
Many notable actors showed support towards Rocky"s Toy Mountain Campaign including Kelsey Lewis in 2003-2004, Hilary Duff in 2004, Mary-Kate and Ashley Olsen in 2004-2005, Avril Lavigne in 2004, Jim Carrey in 2004, Taylor Abrahamse from 2003–2007, Lisa Foiles in 2004, Steven Anthony Lawrence in 2004, Andrea Lewis in 2004, Dakota Fanning in 2005-2006, Elle Fanning in 2006, Alexa Gerasimovich in 2006-2007, Riley Waldriff in 2006-2007 and Olivia Waldriff in 2006-2007, just to name a few.
On April 4 of 2004, the Toronto Star newspaper had an article about Kids in the Biz and mentioned Rocky"s Kidz (Rocky"s Company), as one of the few well respected children"s agencies in Toronto. In December 2005, The North Toronto Post Magazine (Canada), The Bayview Post Magazine (Canada) and The Village Post Magazine (Canada) named Rocky as one of "Our City"s Greatest Givers" (Toronto).
An interview and picture of Rocky was located in the "Hometown Heroes" section of each Magazine. In December 2006, 680 News (CFTR (Department of Administration and Management)) announced on their website that Rocky was "the biggest individual At Work Santa supporter".
The write-up and a picture is located on the 680 News site at about the middle/bottom of the page., On March 22 of 2008, the Toronto Star newspaper had an article about child actress, Olivia Waldriff (she played Young Jackie Kennedy in the movie Grey Gardens (2008), working opposite of Drew Barrymore, Daniel Baldwin, Jeanne Tripplehorn and Jessica Lange) and mentioned Rocky Stone of Rocky"s Kidz as her Agent.