Background
Haywood, Roger was born on July 24, 1939 in London. Son of George and Ethel (Reynolds) Haywood.
("All About Public Relations Second Edition" by Roger Hayw...)
"All About Public Relations Second Edition" by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
http://www.amazon.com/gp/product/0077072308/?tag=2022091-20
('Public relations affects all aspects of the organisation...)
'Public relations affects all aspects of the organisation. There can be few areas where it has greater impact than in marketing. Public relations not only creates better awareness of the marketing offer, used effectively it can help to build those relationships of mutual goodwill and support that represent the best long term marketing investment. Roger Haywood knows how business works and his book is a valuable addition to the understanding of these important processes.' - Sir Colin Marshall, chairman British Airways 'Clearly, marketing is central to the commercial success of any business organisation. Yet, some public relations issues can enhance or ruin the reputation and have enormous impact on marketing effectiveness and profit performance...Roger Haywood outlines some of the management approaches that will help a good marketing professional get a grip in these areas and enable him or her to use public relations to make the maximum contribution to marketing effectiveness. It should be essential reading.' - Stephen Robertson, marketing director, B & Q plc and chairman of The Marketing Society Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
http://www.amazon.com/gp/product/033368477X/?tag=2022091-20
(More than ever before, an organization's image and the im...)
More than ever before, an organization's image and the image of its key decision-makers plays a major role in the success of that organization. The Co-operative Bank's recent advertising campaign which communicated its ethical stance on not investing in environmentally or morally unsound projects is one example of this heightened image awareness. Roger Haywood's book shows that business and business relationships are all about the light communication and this should not be left to chance. Public relations should be managed in the same way as any other valuable asset - with objectives, strategy, planning., control and appraisal of performance. This initiative needs to be lead from the top and this book is aimed at making chief and senior executives use the potential of their reputation to release business success. Includes interviews with chief executives and senior business people such as Lord Hanson, Sir Adrian Cadbury, Sir Denys Henderson (chairman, ICI). Explains the strategic aspects of public relations- what it can and cannot do, how it relates to marketing and advertising.
http://www.amazon.com/gp/product/0077077407/?tag=2022091-20
Haywood, Roger was born on July 24, 1939 in London. Son of George and Ethel (Reynolds) Haywood.
The Communications Advertising and Marketing diploma in advertising, Communications, Advisory, & Marketing Educated Foundation, London, 1974. The Communications Advertising and Marketing diploma in public relations, College for Distributive Trades, London, 1974.
Press officer Dunlop International, London, 1965-1969. Director public relations Air Products Ltd., 1969-1974. Managing director Tibbenham Group, Norwich, United Kingdom, 1974-1982, RHA Ltd., London, 1982-1992.
Chairman Kestrel Comm Ltd., since 1992. Chairman Worldcom Group Incorporated, New York York, 1990-1992, Worldcom Europe, 1997-1998. Chairman Public Relations Standards Council, since 1998.
("All About Public Relations Second Edition" by Roger Hayw...)
(More than ever before, an organization's image and the im...)
('Public relations affects all aspects of the organisation...)
Strategy adviser United Kingdom Government, London, 1986-1997. Chairman Children First Charity, London, 1992-1996. Director Childrens Wish Foundation, Atlanta, 1992-1995.
Fellow Institute Public Rels. (president 1990-1991, Sword of Excellence 1984), Chartered Institute Marketing (chairman 1991-1992), Institute Dirs. (chairman public relations standards county, since 1997).
Married Sandra Yenson, June 30, 1962. Children: Sarah, Ian, Mark, Laura.