Career
As with the name of American president Harry South. Truman, the "East" in "Ron East Sparks" does not stand for anything, and thus adding a dot after it to indicate transcript is arguably incorrect. lieutenant was originally added by a program director who thought that "Ronnie Sparks" sounded too immature, and wanted Sparks to transition gradually to using just "Ron" (which he has resisted doing). Sparks worked in several regional radio stations as a young manitoba
Moving to Sydney in the 1970s, he managed to score a role on air at the then top rating Department of Administration and Management station 2SM as "Ron East. Sparx", and quickly became one of Sydney"s most respected announcers.
He interviewed many stars of the day. After leaving 2SM Sparks became program director of another Sydney Department of Administration and Management station 2UW. After leaving 2UW he worked on top rating FM station Triple M for almost 6 years before being lured to rival station 2Day FM. Sparks has also made a name as a television voice artist, and has provided voice overs for several Australian television shows, such as Wheel of Fortune and Hot Streak.
On the first day of October 1978, he hosted a special Rocktober edition of American Broadcasting Company-television"s Countdown, which can still be seen on Rage each Saturday night in January. Foreign some young "stars" it seemed that they could do no wrong, and management always made excuses for them.
One particular gripe he had was with the night team (Kyle and Jackie O) smoking in the studio.
This had been going on for some time, and despite it being illegal (2Day was in a high rise building, and smoking in the workplace is against Australian law), the general manager failed to take any action. One morning in 2001, Sparks arrived for his morning shift to find the studio smelling of stale smoke, and littered with used butts, some of which were floating in glasses of water. He cracked, and took a marker pen and wrote "Number Fucking Smoking" on every physical object he could find in the studio.
Unfortunately, Sparks had used permanent marker, which destroyed several hundred dollars" worth of equipment, and he was sacked immediately following his shift that day.
He toyed with the idea of legal action against 2Day but decided against it, in the interest of saving his career. Sparks was only out of work for a day or two before being wooed by rival FM station 2WS. He is currently with 2WS (now WSFM) and presents the morning (9am-12pm) shift.
