Background
Yohalem, Rona A. was born on May 7, 1946 in New York City. Daughter of Al and Sue Aronson.
Yohalem, Rona A. was born on May 7, 1946 in New York City. Daughter of Al and Sue Aronson.
Bachelor, Queens College, 1965; Master of Arts, New York University, 1972; Doctor of Philosophy, New York University, 1979.
Director research, Manhattan Children's Psychiatric Center, Wards Island, New York, 1979-1980; with research department, Dancer-Fitzgerald-Sample, New York City, 1980-1981; with research department, D'Arcy Macmaus & Masius, New York City, 1981-1982; senior vice-president, director strategic planning, Geer DuBois Advertising, New York City, since 1982. Adjunct Professor New York University, 1979-1982.
Member American Marketing Association (executive), American Psychological Association, Advertising Women New York.
Children: Matthew David, Beth.