Background
Nykiel, Ronald Alan was born on July 4, 1945 in Evergreen Park, Illinois, United States. Son of John Michael and Eleanor Harriet (Wotamowicz) Nykiel.
(Hospitality marketing is based on understanding the needs...)
Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.
http://www.amazon.com/gp/product/0133118398/?tag=2022091-20
(Consistent return business from a solid client base is vi...)
Consistent return business from a solid client base is vital for any organization to enjoy steady growth and maximum profit. Now marketing expert Nykiel presents a detailed guide for all managers interested in creating a profitable, recession-proof customer base.
http://www.amazon.com/gp/product/0681411929/?tag=2022091-20
Nykiel, Ronald Alan was born on July 4, 1945 in Evergreen Park, Illinois, United States. Son of John Michael and Eleanor Harriet (Wotamowicz) Nykiel.
Bachelor in Liberal Studies, State University of New York, 1966. Master of Arts in Fng. Languages, Pennsylvania State University, 1967.
Doctor of Philosophy, Walden University, 1975.
Director strategic & operational planning. Marriott Corporation, 1971. Senior vice president Holiday Inns, 1975.
Executive vice president Ramada, 1980. Senior vice president Stouffer Hotel, A Nestlé Company, Solon, Ohio, 1980-1991. Chief marketing officer, senior vice president Pearle Inc., Dallas, 1992-1994.
Also board directors Pearle Inc., A Grand Met Company. Chairman World Institute, since 1993, University Houston, since 1994. Founder, chairman Hospitality Industry Hall of Honor, since 1996.
Chairman Hospitality Industry Diversity Institute, since 1997. Lecturer/speaker Harvard University, University New Hampshire, Pepperdine University, numerous others.
(Hospitality marketing is based on understanding the needs...)
(Consistent return business from a solid client base is vi...)
(Marketing In The Hospitality Industry 5TH EDITION by Rona...)
(Book by Nykiel, Ronald A)
(Great condition. No marking/ highlights. Binding is intact.)
(Marketing Book)
Senior planning officer, United States Postal Service, Washington. Vice chancellor, treasurer, trustee university system of New Hampshire. Member The Travel Research Association, American Marketing Association, Hotel Sales Management Association, Travel Industry Association (National Marketing award 1982, Odyssey award 1998), American Hotel and Motel Association, American Management Association, Sales Executive Club, World Institute for Service Excellence (founder, chairman).
Married Karen Sage; 1 child, Ronald Junior.