Background
Kaatz, Ronald B. was born on April 27, 1934 in Kansas City, Missouri, United States. Son of Lester M. and Jeannette (Rice) Kaatz.
consultant advertising educator
Kaatz, Ronald B. was born on April 27, 1934 in Kansas City, Missouri, United States. Son of Lester M. and Jeannette (Rice) Kaatz.
Bachelor of Science in Journalism, Northwestern University, 1956. Master of Science in Journalism, Northwestern University, 1957.
Media research director, Leo Burnett Company, Chicago, 1957-1964; director sales administration, Columbia Broadcasting System television Network, Chicago, 1964-1967; vice president, network broadcast supervisor, J. Walter Thompson Company, Chicago, 1967-1980; vice-president, director network relations, J. Walter Thompson Company, Chicago senior vice-president, director media resources and research, J. Walter Thompson Company, Chicago, 1980-1984; senior vice-president, director media concepts, J. Walter Thompson Company, 1984-1987. Instructor advertising Northwestern University, Evanston, 1963-1977, associate professor, consultant,1986-. Speaker in field.
With United States Army, 1957-1958. Member American Acd. Advertising, Media Research Bluc Chicago, Caption Center (advisory board).
Married Suzanne Klemperer, June 22, 1958. Children: Kathy, Roberta.