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Rosser Reeves Edit Profile

author , advertising executive.

Rosser Reeves, American author, advertising executive.


Reeves, Rosser was born on September 10, 1910 in Danville, Virginia, United States. Son of Thomas R. and Mary Scott (Watkins) Reeves.


Student, U. Va.


President The Tiderock Corporation, New York City, 1967-1969. Partner Oppenheimer & Company, 1966-1967, Bacon, Stevenson & Reeves, 1968-1970.


  • Other Work

    • Author: Reality in Advertising, 1961, The 99 Critical Shots in Pool, 1977, Popo, 1980, also poems, short stories. Deputy chairman industry and labor President Truman’s Citizens Food Committee, 1948. Originator, director Eisenhower television spot campaign, 1952.

      Member Foreign Operations Administration Marketing Commission to West Germany, 1953. Chairman board American Chess Foundation, 1958-1974. Trustee Randolph-Macon Woman’s College, 1956-1970.

      Trustee nat. board St. Johns College, Annapolis, Maryland., Santa Fe, New Mexico Named honorary fellow Smithsonian Institution. Named Copywriter’s Hall of Fame, 1964.


Clubs: Racquet and Tennis (New York City), New York Yacht (New York City), Doubles (New York City), Dutch Treat (New York City), Manhattan Chess (New York City) (president 1971-1972), Players (New York City).


Married Elizabeth Lovejoy Street, December 2, 1934. Children: Rosser Scott, Abbot Street, Elizabeth Lovejoy.

Thomas R. Reeves

Mary Scott (Watkins) Reeves

Elizabeth Lovejoy Street

Rosser Scott Reeves

Abbot Street Reeves

Elizabeth Lovejoy Reeves