Background
Rowena Olegario was born in the United States.
New Haven, CT 06520, United States
Rowena Olegario received a Bachelor of Arts degree in History from Yale University.
Cambridge, MA, United States
Rowena Olegario earned a Doctor of Philosophy degree in History from Harvard University
(In the growing and dynamic economy of nineteenth-century ...)
In the growing and dynamic economy of nineteenth-century America, businesses sold vast quantities of goods to one another, mostly on credit. This book explains how business people solved the problem of whom to trust how they determined who was deserving of credit and for how much. Rowena Olegario traces the way resistance, mutual suspicion, skepticism, and legal challenges were overcome in the relentless quest to make information on business borrowers more accurate and available.
https://www.amazon.com/gp/product/B007OWQXCG/?tag=2022091-20
2006
(Tracing credit from colonial times to the present and hig...)
Tracing credit from colonial times to the present and highlighting its productive role in building national prosperity, Rowena Olegario probes questions that have divided Americans: Who should have access to credit? How should creditors assess creditworthiness? How can borrowers and lenders accommodate to the risks of a credit-dependent economy?
https://www.amazon.com/gp/product/B01B1VORX2/?tag=2022091-20
2016
(This work features the history of brand innovation at Pro...)
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in, business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
https://www.amazon.com/Rising-Tide-Lessons-Building-Procter/dp/1591391474
2004
Rowena Olegario was born in the United States.
Rowena Olegario received a Bachelor of Arts degree in History from Yale University and earned a Doctor of Philosophy degree in History from Harvard University.
Rowena Olegario began her career at the Bureau of National Affairs (now Bloomberg-BNA), in Washington, soon after that she served as a senior market analyst at Coopers & Lybrand (now PwC) in New York.
After three years as a Visiting Assistant Professor at the University of Michigan’s Ross School of Business, she accepted the post of assistant professor of History at Vanderbilt University in Nashville, Tennessee.
In 2009 she joined Oxford Saïd Business School. Rowena is a Senior Research Fellow and Research Coordinator at the Oxford University Centre for Corporate Reputation. She is also Co-Director and a co-founder of the Global History of Capitalism project within the Faculty of History. Her primary research interest is international business history, with a particular focus on how institutional and cultural development interact.
Since 2012, Rowena has been program chair of the annual Reputation Symposium at the Centre for Corporate Reputation.
Olegario’s first book, A Culture of Credit: Embedding Trust and Transparency in American Business was published in 2006. The book was based on her dissertation.
During her time as a post-graduate student, Rowena became involved with the business history unit of the Harvard Business School and contributed a chapter to Creating Modern Capitalism (1997), which compared the business systems of four capitalist societies: Great Britain, Germany, the US, and Japan.
In 2004 appeared Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble co-written with Alfred Chandler and Thomas McCraw traces the history of P&G from its beginnings as a soap-and-candle maker in Cincinnati, Ohio, to its status as multinational creator of consumer brands such as Pampers and Crest.
Olegario’s The Engine of Enterprise: Credit in America (2016) narrates how businesses, consumers, regulators, and activists made credit more available to more Americans.
As research fellow in the Oxford University Centre for Corporate Reputation the author co-edited (with Christopher McKenna) a special issue on the topic for Business History Review (2013) and an interdisciplinary special issue for the Journal of Business Ethics.
(Tracing credit from colonial times to the present and hig...)
2016(In the growing and dynamic economy of nineteenth-century ...)
2006(This work features the history of brand innovation at Pro...)
2004