Background
Hovland, Roxanne was born on April 21, 1957 in Des Moines. Daughter of Henry Sauer and Lucia (Thorne) Hovland.
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book
Readings in Advertising, Society, and Consumer Culture
(This collection of classic and contemporary articles prov...)
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
http://www.amazon.com/gp/product/0765615452/?tag=2022091-20
Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society
(A collection of classic and contemporary readings on adve...)
A collection of classic and contemporary readings on advertising's role in society. No index. Annotation copyright Book News, Inc. Portland, Or.
http://www.amazon.com/gp/product/0844231770/?tag=2022091-20
Roxanne Hovland
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Roxanne Hovland, American Advertising educator. Bickel scholar U. Florida, James Webb Young scholar University of Illinois. Member American Academy Advertising (industry fellow 1986), Association for Education in Journalism and Mass Communications (participant 6th annual national ethics workshop 1989), Phi Kappa Phi, Kappa Tau Alpha.
Education
Bachelor of Science in Advertising, U. Florida, 1979; Master of Science in Advertising, University of Illinois, 1980; Doctor of Philosophy in Communications, University of Illinois, 1983.
Career
Research consultant, Grubb, Graham & Wilder, Champaign, Illinois, 1980;
assistant professor advertising, University Texas, Austin, 1983-1987;
assistant professor advertising, U. Tennessee, Knoxville, 1987-1989;
associate professor advertising, U. Tennessee, Knoxville, since 1989. Visiting research consultant J. Walter Thompson Company, Chicago, summer 1984. Advt.cons., Knoxville, since 1987.
Presenter in field.
Achievements
Works
book
-
Readings in Advertising, Society, and Consumer Culture
(This collection of classic and contemporary articles prov...)
-
Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society
(A collection of classic and contemporary readings on adve...)
-
Readings in Advertising, Society, and Consumer Culture
Membership
Member American Academy Advertising (industry fellow 1986), Association for Education in Journalism and Mass Communications (participant 6th annual national ethics workshop 1989), Phi Kappa Phi, Kappa Tau Alpha.
