(hardcover no dust jacket. well read binding-breaking and ...)
hardcover no dust jacket. well read binding-breaking and exposed on inside front cover-all pages intact, binding is also exposed and starting to break in several other sections. markings or creasing- previous owner's name stamp on inside front cover, name plate dedication on inside first page. chipping and tearing to edges, worn covers, bumped corners, and some black marks to back cover. pages dirty and yellowing.
(Unlike some other reproductions of classic texts (1) We h...)
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
When Congress Went To Princeton: A Musical Comedy (1908)
(This scarce antiquarian book is a facsimile reprint of th...)
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Roy Sarles was an advertising executive. He was one of the first to use radio for promotional purposes.
Background
Roy Sarles was born on December 13, 1886 in Jamestown, North Dakota, the son of Lee Brenton Durstine and Kathrine Sarles. His father was with the New York Life Insurance Company, and the family moved several times during Durstine's childhood.
Education
Durstine graduated from the Lawrenceville, New Jersey, School in 1904 and received a B. A. from Princeton in 1908.
Career
Durstine's first job was with the New York Sun, where he worked as a reporter. He had a wide range of assignments, including coverage of President William Howard Taft during his 1909 summer vacation in Massachusetts. Although he enjoyed journalism and looked back on the Sun as a great newspaper, Durstine resigned in 1912 and became a copywriter for the Street Railways Advertising Company. The initial exposure to the advertising business was brief. He recalled later that he had hated the work and had taken it only to make more money because he was engaged.
In the summer of 1912, Durstine received an invitation from George W. Perkins, manager of Theodore Roosevelt's "Bull Moose" presidential campaign, to direct the candidate's press relations. Although Durstine respected Woodrow Wilson, from whom he had taken classes at Princeton, and liked Taft personally, he admired Roosevelt greatly and threw himself into the job. He supervised a staff of about twenty-five workers in one of the first modern political publicity campaigns. After Roosevelt's defeat in the election, Durstine turned to an advertising career that was to span half a century. He worked at first for Calkins and Holden, then in 1914 became secretary-treasurer of an agency that he founded with James Berrien.
Four years later Berrien-Durstine was dissolved and Durstine joined forces with Bruce Barton, a magazine editor, and Alex F. Osborn, a Buffalo advertising executive. Barton, Durstine, and Osborn began with only $10, 000 of borrowed capital, but it flourished during advertising's boom years of the 1920's. One of the first to recognize the potential of radio as an advertising medium, Durstine persuaded his agency to establish the industry's first radio department in 1926. He realized that successful radio advertising and programming had to take into account the medium's distinctive characteristics, and not simply employ newspaper and magazine techniques and strategies. In 1928 Barton, Durstine, and Osborne merged with the long-established George Batten Company. Upon its formation, Batten, Barton, Durstine and Osborn (BBDO) had 113 clients and 600 employees. In its first year of operation, it handled $32. 6 million of advertising. Durstine's first position with BBDO was vice-president and general manager. Although he preferred copywriting to agency administration, he was increasingly called upon to do the latter, especially after he assumed the agency's presidency in 1936. Although less widely known than Barton, Durstine was a leading spokesman for the advertising business during the 1920's.
Durstine wrote a rather slapdash textbook on copywriting, Making Advertisements and Making Them Pay (1920) and a collection of essays and sketches, This Advertising Business (1928). His articles appeared frequently in business publications and general-interest magazines. Following travels to the Soviet Union, Germany, and Austria, Durstine wrote Red Thunder (1934).
In April 1939, Durstine resigned from BBDO. Three months later he announced the opening of Roy S. Durstine, Inc. He explained that he wanted to spend more time creating advertisements and less time handling managerial tasks. This agency, which he headed until his death, stressed personal attention to small and medium-size clients.
A job applicant at BBDO who happened to refer to "the advertising game" would soon be ushered to the door. As president of the American Association of Advertising Agencies in 1925-1926, Durstine persuaded President Calvin Coolidge to speak to the organization and drafted a speech in which Coolidge proclaimed that "advertising ministers to the spiritual side of trade. "
In addition to his pioneering work in radio advertising, Durstine joined with Barton in 1935 to persuade U. S. Steel to present its messages to the public in institutional advertising. In 1962 the last advertisement he prepared was an appeal for advertisers to use a group of black-owned newspapers. Durstine was, in short, able to combine his loyalty to American advertising with an awareness of social change.
(hardcover no dust jacket. well read binding-breaking and ...)
Politics
Durstine's long-term Republican allegiance did not prevent him from early enthusiasm about the New Deal, although Franklin Roosevelt's "court packing" scheme of 1937 alienated him.
Views
Durstine was, in short, able to combine his loyalty to American advertising with an awareness of social change. His fundamental economic and political conservatism was balanced by a degree of open-mindedness and willingness to innovate.
Personality
Durstine was willing to concede that some advertising, such as paid testimonials from nonusers, was deceptive, and that some campaigns showed poor taste; he nevertheless was a vigorous defender of advertising's social role and of the agency system. At times the tone of his writings bordered on flippancy, but he approached his craft with great seriousness.
Although a 1933 profile described him as "complex, aloof, mysterious, " James Rorty, a radical critic of advertising, found him honorable and fair.
Interests
Politicians
Theodore Roosevelt
Connections
Durstine married Harriet H. Hutchins on November 12, 1912; they had three daughters.
After his first marriage ended in divorce in 1932, he married Virginia Gardiner on August 30 of that year. They had one son.