Career
After studying chemistry in Heidelberg, Frankfurt and Freiburg, in 1931, Rudolf Wild founded his first company – Zick Zack Werk Rudolf Wild. He set the goal of producing basic materials for non-alcoholic drinks using only natural raw materials. He presented the first completely natural alcohol-free drink, with no artificial flavorings, preservatives or colorings under the brand Libella at the Interbrau trade fair in 1951.
Under his leadership, WILD developed into an international company.
Rudolf Wild concentrated on the well-being of his employees while also supporting the citizens of his hometown of Eppelheim – for example, with his generous donation for the construction of a community center.
