Background
Schmidt, Sally Jo was born on September 5, 1954. Daughter of Edward William and Betty Elaine (Lageson) Schmidt.
( In today's economy, marketing and business development ...)
In today's economy, marketing and business development have taken center stage at law firms.Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. No matter the size of your law firm, this pragmatic book shows you how to utilize client surveys, Web sites, brochures and collateral pieces, databases, newsletters, direct mail, seminars, special events, advertising, public relations, proposals, presentations, and interviews. Marketing the Law Firm: Business Development Techniques is filled with case studies and examples of real law firm situations to help you put these tools and techniques into practiceand use them effectively. You'll find out how to: make realistic, long-term marketing plans for the firm, practice groups or individuals; market online; market a new capability; cross-sell your firm's services; create an alumni” relations program; discover new business opportunities through market research, charitable contributions, and sponsorships; use flat fees as a billing alternative; train your lawyersand your support staffto be good marketers; surmount marketing obstacles; budget for marketing time, expenses and compensation; and measure the effectiveness of your marketing efforts. You'll also get up-to-date information on Web sites, extranets, client advisory boards, niche marketing and the uses of intranets. An appendix provides law firm marketing resources, including organizations, publications and studies.
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Schmidt, Sally Jo was born on September 5, 1954. Daughter of Edward William and Betty Elaine (Lageson) Schmidt.
Bachelor of Science, University of Minnesota, 1977; Master of Business Administration, University of Minnesota, 1983.
Instructor French, Indiana School District 196, Rosemount, Minnesota, 1977-1980; director special projects, MCEE, University of Minnesota, Minneapolis, 1980-1984; director client relations and marketing, O'Connor & Hannan, Minneapolis, 1984-1987; president, Sally Schmidt Cons., Inc., Burnsville, Minnesota, since 1987. Instructor University of Minnesota, 1986, Inver Hills Community College, St. Paul, 1987.
( In today's economy, marketing and business development ...)
Member American Bar Association (chairman marketing administration committee 1987-1990), National Law Firm Marketing Association (founder, president 1986-1987), American Marketing Association, Legal Assistant Management Association (advisory board since 1989), Beta Gamma Sigma.