Background
Lawrence grew up in Syracuse, New York in a Jewish family.
founder Chief Executive Officer
Lawrence grew up in Syracuse, New York in a Jewish family.
He moved to Austin, Texas at age 10 and attended Johnston High School where he worked summers washing dishes, stuffing envelopes, and working concessions at a movie theater in order to save for his first car, a replica of a 1932 Bugatti Roadster. He later attended Texas University and was a bartender at the Hyatt, where he met Matthew McConaughey. Lawrence attended the University of Arizona for graduate school, where he discovered Kermit and Telnet which started his addiction to the Internet.
Lawrence introduced McConaughey to a casting director named Don Philips, who cast him in his first movie, Dazed and Confused. He dropped out of the program to pursue his own Internet-based company. Early career
After leaving graduate school, Lawrence worked at various start-ups and tech companies in Austin, Texas and San Francisco including SicolaMartin, Dell, Centre National d'Études des Télécommunications, 3Com, Euro RSCG, and McCann Erickson.
Professional career
Lawrence joined a small discussion forum company, Jive Software in 2005 when Web 2.0 tools were emerging in the consumer space.
As CMO he led the product strategy direction for an Enterprise-class Enterprise 2.0 suite, and ultimately positioned, and relaunched the company building and leading what became known as the Social Business Software category. Jive Software was named a leader in three Gartner Magic Quadrants and had its IPO in December, 2011 (National Association of Securities Dealers Automated Quotation: JIVE).
Following Jive, Lawrence co-founded San Francisco based Crushpath in April 2011 with Matt Wilkinson (SVP of Products), former VP of Product Development for Socialcast and Dave Hersh, former Chief Executive Officer of Jive Software. Crushpath is a free online marketing platform that allows users to create a unique pitch, share their work, and get it into the world.
Crushpath is funded by Social + Capital and Charles River Ventures with investments from Philosophy Fernandez (Chief Executive Officer, Marketo), Aaron Levie (Chief Executive Officer, Box), Dave Hersh (former Chief Executive Officer, Jive Software) and has Philosophy Libin (Chief Executive Officer, Evernote) on its Advisory Board.
Lawrence runs the popular blog Go Big Always and has been a speaker at Web 2.0, Enterprise 2.0, LeWeb, MobileBeat, Certificate in Superior Studies, and DEMO. Lawrence was named an Invesp Top 100 Influential Marketer in 2008 and 2009.
